Tag: strategy
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Priya Prakash explains about Design Principles at Mobile Academy

As part of the Mobile Academy curriculum, I recently attended a class by Priya Prakash on “design principles”. Priya is a very experienced designer and has founded Design for Change, a London-based urban experience design studio. Priya started off the session by explaining that design principles describe the experience of core values of a product or a…
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Learning more about constructing business cases at Mobile Academy

I’ve just started attending classes by the Mobile Academy, a great joint initiative by University College London (UCL) and Mobile Monday London. The first class that I attended was run by Ian Merricks, a seasoned investor and Managing Partner at White Horse Capital. It was interesting to hear Ian’s thoughts on the importance of proving…
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Using data to inform product decisions

A few months ago, I delivered a talk to an audience of product managers about the importance of having a data informed approach (see Fig. 1 below). As a product person, using data optimally to help make product decisions is critical. It’s something that I try to work on every day. I’m constantly learning about things…


