Categories
Digital Content Search

How to create copy that works well for search engines?

Previously I’ve been learning about writing effective copy. I now want to learn more about how to best write for search engine optimisation. I used a great ebook titled “How to Create Compelling Content that Ranks Well in Search Engines” by Copyblogger to help me with this. One of the first aspects raised in “How to Create […]

Categories
Data Digital Content eCommerce Startups Technology

Find similar fashion through Cortexica visual search

Last week, I went to a great talk by Alex Semenzato, who works as a Business Development Manager at Cortexica and is founder of FashTech. In his talk, Alex explained about the visual technology as developed by Cortexica. He discussed this technology in the context of fashion products, making the case for how visual search […]

Categories
Digital Strategy Google Social Media Technology

Facebook Graph – Can it really take on Google?

With the amount of data that Facebook has on its users and their activities, I guess it came as no surprise when they recently launched Facebook Graph. One of the first questions raised was whether Facebook is now looking to take on Google when it comes to search. In essence, Facebook Graph generates a variety […]

Categories
Search Social Media

Social search: adding a ‘personal’ element to searching

Searching through Google has become completely ingrained in the way we look for information online. It provides search results based on a search term entered by the user. However, big search engine rival Bing and Facebook have recently tied up to create “social search”. In a nutshell, this means that Bing will add “social signals”, […]

Categories
Google Search

Speeding up search: Google Instant

Towards the end of last week I learned about the launch of Google Instant, which aims to speed up the search process by providing suggested search terms as soon as the user starts typing in a search query. For instance, I started typing in “br” and the search bar started showing 4 results varying from […]