What’s happening in ‘content commerce’?
Last week I wrote about Grabble and reviewing their app spurred me on to look at other apps in the ‘content commerce’ space. In essence, content commerce is about obtaining revenue from your digital content, irrespective of the form the content comes in (e.g. blog, film, music, etc.). These are some of the content commerce examples…
Grabble (Product Review)
“Grabble: Buy Fashion and Shop With Style” is the tagline of the app on the iOS app store. I’m intrigued by the name of this app and its tagline. Is Grabble like Asos or Net A Porter, or is it more like Thread? Grabble is one of the few apps where I really don’t know what…
Site review: Thread
Thread looks like the perfect site for fashionable men or those who perhaps want to become a bit more fashionable. It was founded by serial entrepreneur Kieran O’Neill who explained to GQ at the end of last year what Thread is all about: “what’s special is that you have access to the exact same stylists that celebrities or wealthy…