Categories
eCommerce

What’s happening in ‘content commerce’?

Last week I wrote about Grabble and reviewing their app spurred me on to look at other apps in the ‘content commerce’ space. In essence, content commerce is about obtaining revenue from your digital content, irrespective of the form the content comes in (e.g. blog, film, music, etc.). These are some of the content commerce examples […]

Categories
Design eCommerce Mobile Product Management

App review: Grabble

“Grabble: Buy Fashion and Shop With Style” is the tagline of the app on the iOS app store. I’m intrigued by the name of this app and its tagline. Is Grabble like Asos or Net A Porter, or is it more like Thread … Grabble is one of the few apps where I really don’t know what to […]

Categories
Digital Content eCommerce Startups Technology

Site review: Thread

Thread looks like the perfect site for fashionable men or those who perhaps want to become a bit more fashionable. It was founded by serial entrepreneur Kieran O’Neill who explained to GQ at the end of last year what Thread is all about: “what’s special is that you have access to the exact same stylists that celebrities or wealthy […]

Categories
Data eCommerce Measuring Product Management Startups

EDITD and applying big data analytics to the fashion industry

Since I went to a talk about visual search of fashion products, I’ve been keen to find out more about how the fashion industry uses big data analytics to make product decisions. I then came across EDITD, which is a real-time fashion analytics company based in London. Given my passion for both fashion and data, […]

Categories
Data Digital Content eCommerce Startups Technology

Find similar fashion through Cortexica visual search

Last week, I went to a great talk by Alex Semenzato, who works as a Business Development Manager at Cortexica and is founder of FashTech. In his talk, Alex explained about the visual technology as developed by Cortexica. He discussed this technology in the context of fashion products, making the case for how visual search […]