Category: Measuring

• My Product Management Toolkit (43): retention levers and impact

  

  I like Hiten Shah’s simple but clear explanation about the importance of measuring retention: “retention is the indicator of whether a product is working for its users or not.” Retention is typically measured by comparing the number of customers at the start of a given time period with the number of customers at the end…

  marcabraham

  June 21, 2021

  Digital Strategy, Measuring, Product Management, Product Marketing

  product management, strategy

• My Product Management Toolkit (36): Google’s HEART framework

  

  Measure. Measure. Measure. Tracking the impact of a product is crucial if you wish to learn about your product and your customers. I’ve written before about the importance of spending time on defining the right metrics to measure, avoiding the risk of succumbing to data overload. That’s all well and good, but what do you do when…

  marcabraham

  March 6, 2019

  Design, Google, Measuring, Product Management, Product Marketing, User Experience

  data, Google, product management, UX

• My Product Management Toolkit (28): Testing Price Sensitivity

  

  Normally when I talk to other product managers about product pricing, I get slightly frightened looks in return. “Does that mean I need to set the price!?” or “am I now responsible for the commercial side of things too!?” are just some of the questions I’ve had thrown at me in the past. “No” is…

  marcabraham

  April 17, 2018

  Data, Digital Strategy, Measuring, Product Management, Product Marketing

  data, marketing, metrics, product management, strategy

• “Designing with Data” (Book Review)

  

  I’d been looking forward to Rochelle King writing her book about using data to inform designs (I wrote about using data to inform product decisions a few years ago, which post followed a great conversation with Rochelle). Earlier this year, Rochelle published “Designing with Data: Improving the User Experience with A/B Testing”, together with Elizabeth F. Churchill and Caitlin Tan. The main…

  marcabraham

  November 10, 2017

  Data, Design, Measuring, Product Management, User Experience

  data, design, metrics, product design, product management, UX

• “Sprint” [Day 1] (Book Review)

  

  In my previous post I started looking at doing 5-day sprints to discover and test solutions for a problem that you’re trying to solve. This follows my reading of “Sprint” by Jake Knapp, John Zeratsky and Braden Kowitz. Once you’ve set the stage for a sprint, it’s time to kick things off: the first day of…

  marcabraham

  September 1, 2016

  Agile, Design, Digital Strategy, Lean, Measuring, Product Management, Startups, User Experience

  Agile, design, lean, product management, UX