Category: Measuring

• Some considerations regarding data-driven design

  Whilst slightly struggling with identifying the most effective measurements for my own product I’m nevertheless learning lots of new things about when (not) to use data in developing products. I’ve been learning more about data-driven product design and some of the key things to consider when using data to inform your product decisions: Measuring events – What […]

  marcabraham

  September 9, 2013

  Measuring, Product Management

  Google, metrics, monitoring

• Developing my own product – Where to start measuring?

  So I had designed and developed a minimum viable product for my HipHopListings iOS app. I had worked very closely with Alex the developer, designed the mobile workflow and outlining the way I expected users to interact with HipHopListings on their iOS devices. I tested, tested and tested. It led to some critical bug fixes […]

  marcabraham

  June 20, 2013

  Agile, Apple, Digital Content, Digital Strategy, Measuring, Mobile, Music, Product Management, Technology, User Experience

• Book review: “Lean Analytics”

  Data are key. Analytics are key. But what does one need to measure? And why?  Experienced entrepreneurs Alistair Croll and Benjamin Yoskovitz wrote “Lean Analytics”, which came out last month. “Lean Analytics” is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth. In early […]

  marcabraham

  May 3, 2013

  Agile, Book Reviews, Measuring

  Agile, book, lean, metrics, monitoring, startup, strategy