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Agile Apple Digital Content Digital Strategy Measuring Mobile Music Product Management Technology User Experience

Developing my own product – Where to start measuring?

So I had designed and developed a minimum viable product for my HipHopListings iOS app. I had worked very closely with Alex the developer, designed the mobile workflow and outlining the way I expected users to interact with HipHopListings on their iOS devices. I tested, tested and tested. It led to some critical bug fixes […]

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Agile Book Reviews Measuring

Book review: “Lean Analytics”

Data are key. Analytics are key. But what does one need to measure? And why?  Experienced entrepreneurs Alistair Croll and Benjamin Yoskovitz wrote “Lean Analytics”, which came out last month. “Lean Analytics” is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth. In early […]