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Design Digital Content Digital Strategy eCommerce Online Trends Product Management Product Marketing

Product review: fashion rental

With the ongoing COVID-19 pandemic, I wonder whether fashion rental services will recover anytime soon. The likes of Rent the Runway, My Wardrobe HQ and HURR specialise in servicing those customers that don’t want to buy an outfit for irregular occasions like weddings or gala dinners, so-called ‘buy-once wear-once’ events. Now that these special occasions […]

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Design Digital Content Digital Strategy Product Management Startups User Experience

Product review: Athena

My summary of Athena before using it? I expect an app similar to Goodreads; allowing me to keep track of the books I have read and those I want to read, as well as helping me discovering new others and book titles. How does Athena explain itself in the first minute?  In the first minute, […]

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eCommerce Product Management Startups Technology User Experience

Product review: Vestiaire Collective

My summary of Vestiaire Collective before using it? I think Vestiaire Collective (‘Vestiaire’) to be a marketplace for fashion. Similar to Poshmark, I expect Vestiare to focus on high-end fashion. Not sure whether it’s just boutiques selling on Vestiare or whether consumers can sell to other consumers through the platform. How does Vestiaire explain itself […]

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Design eCommerce Gamification Mobile Product Management Product Marketing Technology User Experience

Product review: Pinduoduo

Pinduoduo is China’s second largest shopping app; the company has only been around for 5 years but is already following closely on the heels of Alibaba which dominates the Chinese market through apps like JD.com and Taobao. For me there are four aspects of Pinduoduo’s product and proposition which make it stand out: team purchase, […]

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eCommerce Online Trends Product Management Technology User Experience

Product review: Ray-Ban virtual try on

I was keen to try Ray-Ban’s recently introduced virtual capability to see if it helps in figuring out the best sunglasses for me:     I have to admit, it initially wasn’t obvious to me how I could try on this pair of sunglasses, the “try them on” call to action underneath the product didn’t […]