Tag: technology

Review: Shift

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Having worked on a number of online marketplace products, I’m always curious about other online marketplaces out there. So you might be able to imagine my excitement when I came across Shift, a US-based marketplace for new and used cars. Having bought used cars before, I feel that the used car industry is ripe for disruption and my hunch is that Shift is aiming to do just that.

I can see plenty of room to improve transparency and trust when it comes to buying and selling used cars and I’m keen to learn more about how Shift tries to tackle both areas:

My quick summary of Shift before using it: I expect a platform that enables consumers to discover, compare and buy used cars. Unsure whether cars are bought from dealerships or from Shift directly. Also, wondering whether I can get finance through Shift to help purchase my car.

How does Shift explain itself in the first minute? The landing page of the site shows two women, seated in a car and looking happy. The main strap-line on the site reads “Simplified car buying”, followed by “Great cars. Better prices. Test drives delivered to you.” The main navigation bar in the top right hand corner of the page shows “Financing” as one of the options for people to consider.

 

 

How does Shift work? Shift’s “Concierges” deliver test drives to customers on-demand. After a test drive one can arrange finance and purchase the car on the spot. Shift applies three driving principles to its business, as it aims to “bring trust and simplicity to the peer-to-peer used car market”: convenience, value and trust. Shift sees the Concierge as a pivotal actor as part of this experience as it’s the role of the Concierge “to be your guide. It’s not their job to sell you a car, it’s to help you buy one.”

 

 

When, for instance, I look at a used Mercedes GLE 350 to buy (see screenshot below), a few things stand out to me:

“No-haggle list price” – So there’s no room for a potential buyer to bring the price down!? From a peer-to-peer perspective, I can see how a fixed price creates a lot of clarity and trust for both parties involved in the transaction, car buyer and seller.

 

 

Compare price – I would have loved to compare prices for the specific car I’m interested in. When, however, I click on “Compare” for a a number of different vehicles on Shift’s site, I keep getting a message stating that price comparison info isn’t available.

 

 

Mechanical inspection – Would love to learn more about Shift’s process that precedes the mechanical inspection as shown for each model on the site. I deliberately looked for cars that didn’t just have a perfect list, i.e. all green marks, and I found one (see below). This Toyota Prius (2010) has three body related issues. When I click to see details, the three issue are being explained clearly, as well as their impact on both the exterior and the drivability of the car.

 

Wear & tear photos – For this nine year old Toyota Prius, Shift offers seven wear and tear photos so that I can see clear evidence of the body related issues listed in the mechanical inspection report. I can thus make up my mind – before arranging a test drive – whether I can live with these issues or not.

 

 

Having looked into buying car, I now want to see how one can sell a car through Shift:

These three steps involved in selling a car through Shift feel very similar to selling through Vroom:

 

 

Get an estimate – Getting a Shift estimate for a car to sell feels pretty straightforward (see screenshot below). My only question is how car sellers can quickly figure out whether they’re getting a good price for their car, and how this estimated price compares to what they could get elsewhere.

 

 

How and when do I get paid? Shift will initiate payment to the the car seller at the end of the appointment in which they evaluate one’s car to sell. This approach made me think of real estate platforms such as Opendoor and Nested. These companies will buy your property off you (Opendoor) or pay an advance (Nested) after they’ve thoroughly inspected and valued your home. The comparison with real estate made me wonder whether Shift refurbishes the interior of car or improves the exterior once it has bought the car off you.

 

Screen Shot 2019-03-11 at 09.18.27.png

 

Did Shift deliver on my expectations? Yes. Refreshing to see the level of simplicity and transparency into an experience which has traditionally put the (uninformed) car buyer or seller on the back foot.

 

Related links for further learning:

  1. https://www.autogravity.com/
  2. https://www.lingscars.com/
  3. https://www.vroom.com/
  4. https://shift.com/cars/
  5. https://www.drivemotors.com/
  6. https://broadspeed.com/

Book review: “Autonomy”

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Lawrence Burns is a veteran of the automative industry. Having worked his entire professional career in the car industry – in Detroit, the birthplace of modern car manufacturing no less – you might expect Burns to be apprehensive about ‘change’ and modern technology. The opposite couldn’t be more true of Burns, since he’s been an advocate for driverless cars for the past 15+ years, starting his foray into this field whilst at General Motors.

In his latest book, “Autonomy: The Quest to Build the Driverless Car – and How It Will Reshape Our World”, Burns and cowriter Christopher Shulgan paint a picture of driverless cars dominating our streets and roads, and having a positive impact on the environment and transportation as a whole. For those sceptics out there who dismiss driverless cars as science fiction, I recommend they read “Autonomy” and take note of the technology and societal developments Burns describes:

Getting started, the DARPA Challenge and Google’s “Project Chauffeur”:

The book starts off with the story of the “DARPA Challenge” in 2004 and how this helped shaped learning and development with respect to driverless cars. Burns gives the reader a good close-up of the experiences and learnings from one of the teams that took part in this challenge. At this first DARPA challenge, every vehicle that took part crashed, failed or caught fire, highlighting the early stage of driverless technology at the time.

Image taken from: https://www.wired.com/story/darpa-grand-urban-challenge-self-driving-car/

Driverless cars are the (near) future:

Bob Lutz, former executive of Ford, Chrysler and General Motors, wrote an essay last year titled “Kiss the good times goodbye”, in which he makes a clear statement about the future of the automotive industry: “The era of the human-driven automobile, its repair facilities, its dealerships, the media surrounding it – all will be gone in 20 years.” There’s no discussion that driverless cars are coming, especially that both car and technology giants are busy developing and testing. When I attended a presentation by Burns a few months agogo, he showed the audience  examples of both self driving cars and trucks:

Image taken from: http://www.autonews.com/article/20170316/MOBILITY/170319877/bmw-says-self-driving-car-to-be-level-5-capable-by-2021

Image taken from: https://newatlas.com/volvo-vera-self-driving-truck/56312/

In “Autonomy”, Burns brings Lutz’ predictions to life through the fictitious example of little Tommy and his family. In this example, Tommy steps into a driverless which has been programmed to take him to school in the morning. Tommy’s grandma will be picked up by a driverless two-person mobility pod to take her to a bridge tournament. Burns describes a world where car ownership will be a thing of the past; people using publicly available fleets of self driving cars instead.

Image taken from: https://www.thenational.ae/business/technology/autonomous-pods-the-future-of-city-driving-1.730283

Together with Chris Borroni-Bird, Burns has done extensive research into the potential impact of an electronic self driven car, looking at metrics such as “total expense per mile”, “cost savings per mile” and “estimated number of parts”. Borroni-Bird and Burns provide some compelling stats, especially when contrasted against conventional cars. Reading these stats helps to make the impact of driverless technology a lot more tangible, turning it from science fiction or future music into a realistic prospect.

Main learning point: “Autonomy” by Lawrence is an insightful book about a driverless future, written by a true connoisseur of the car industry and the evolution of driverless technology.

Related links for further learning:

  1. https://spectrum.ieee.org/cars-that-think/transportation/self-driving/auto-consultant-lawrence-burns-dishes-the-dirt-on-waymo
  2. https://www.youtube.com/watch?v=-pLM-2bxNMc
  3. https://www.youtube.com/watch?v=SJVKY1DtZ84
  4. https://www.forbes.com/sites/greggardner/2018/08/23/an-interview-with-self-driving-visionary-larry-burns-co-author-of-autonomy/
  5. http://www.autonews.com/article/20171105/INDUSTRY_REDESIGNED/171109944/industry-redesigned-bob-lutz
  6. https://lucidmotors.com/
  7. https://electrek.co/2017/01/02/lucid-motors-autonomous-tech-all-electric-sedan-mobileye/
  8. http://www.thedrive.com/opinion/9024/who-is-really-1-in-self-driving-cars-you-wouldnt-know-it-from-navigants-controversial-report
  9. https://news.stanford.edu/2017/05/22/stanford-scholars-researchers-discuss-key-ethical-questions-self-driving-cars-present/
  10. https://www.thenational.ae/business/technology/autonomous-pods-the-future-of-city-driving-1.730283
  11. https://www.wired.com/story/darpa-grand-urban-challenge-self-driving-car/
  12. https://spectrum.ieee.org/cars-that-think/transportation/self-driving/google-has-spent-over-11-billion-on-selfdriving-tech

Book review: “AI Superpowers”

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Dr. Kai-Fu Lee is the chairman and CEO of Sinovation Ventures, a China based tech focused investment firm. Previous to becoming a full-time investor, Lee held positions at Google, Microsoft and Apple. A large part of that career, Lee spent working on data and Artificial Intelligence (‘AI’), both in the US and in China. In “AI Superpowers – China, Silicon Valley and the New World Order” Lee bundles his experiences and insights to describe the progress that China and the US have made and are making in the field of AI.

AI Superpowers contains a heap of valuable insights as well as predictions about the impact of technology power that both the US and China have been racking up. These are the main things that I took away from reading AI Superpowers:

  • US and China, contrasting cultures – Lee starts the book by writing about the contrasts in business culture between the US and China: “China’s startup culture is the yin to Silicon Valley’s yang: instead of being mission-driven, Chinese companies are first and foremost market-driven.” Lee goes on to explain that the ultimate goal of Chinese companies is “to make money, and they’re willing to create any product, adopt any model, or go into any business that will accomplish that objective.” This mentality help to explain the ‘copycat’ attitude that Chinese companies have had historically. Meituan, for example, is a group-discount website which sells vouchers from merchants for deals which started as the perfect counterpart of US-based Groupon.
  • “Online-to-Offline” (‘O2O”) – O2O describes the conversion of online actions into offline services. Ride-sharing services like Uber and Lyft are great examples of the new O2O model. In China, Didi copied this model and tailored it to local conditions. Didi was followed by other O2O plays such as Dianping, a food delivery service which subsequently merged with the aforementioned Meituan company, and Tujia, a Chinese version of Airbnb. Lee also mentions WeChat and Alipay, describing how both companies completely overturned China’s all-cash economy. More recently, bike-sharing startups Mobike (see Fig. 1 below) and ofo which supplied tens of millions of internet-connected bicycles, distributing them across them about major Chinese cities and now across the globe.
  • China catching up quickly in the AI department – Having read the story of image recognition algorithm ResNet, and how its inventors moved from Microsoft to join AI startups in China, I can see how China as a country is quickly catching up with the technology stalwart that is Silicon Valley.  One of these image recognition startups, Face +++, has quickly become a market leader in face / image recognition technology, leapfrogging the likes of Google, Microsoft and Facebook along the way.
  • The four waves of AI – In AI Superpowers, Lee argues that what he calls the “AI revolution” will not happen overnight. Instead, AI will wash over us in four waves: internet AI, business AI, perception AI, and autonomous AI (see Fig. 2 below). This part of the book really struck a chord with me, as it brings to life how AI is likely to evolve over the coming years, both in terms of practical applications and use cases.

Main learning point: I’d highly recommend “AI Superpowers” to anyone interested in learning more about how China and the US are furthering the development of AI and the impact of this development on our daily lives.

 

Fig. 1 – Screenshot of the Mobike bike-sharing app – Taken from: https://technode.com/2016/07/07/mobike-uber/

 

Fig. 2 – The four waves of AI – Taken from: Kai-Fu Lee, AI Superpowers, pp. 104 – 139:

  • First wave: Internet AI – Internet AI is largely about using AI algorithms as recommendation engines: systems that learn our personal preferences and then serve up content hand-picked for us. Toutiao, sometimes called “the Buzzfeed of China”, is a great example of this first wave of AI; its “editors” are algorithms.
  • Second wave: Business AI – First wave AI leverages the fact that internet users are automatically labelling data as they browse. Business AI, the second wave of AI, takes advantage of the fact that traditional companies have also been automatically labelling huge quantities of data for decades. For instance, insurance companies have been covering accidents and catching fraud, banks have been issuing loans and documenting repayment rates, and hospitals have been keeping records of diagnoses and survival rates. Business AI mines these data points and databases for hidden correlations that often escape the naked eye and the human brain. RXThinking, an AI based diagnosis app, is a good example in this respect.
  • Third wave: Perception AI – Third wave AI is all about extending and expanding this power throughout our lived environment, digitising the world around us through the proliferation of sensors and smart devices. These devices are turning our physical world into digital data that can then be analysed and optimised by deep-learning algorithms. For example, Alibaba’s City Brain is digitising urban traffic flows through cameras and object-recognition.
  • Fourth wave: Autonomous AI – Autonomous AI represents the integration and culmination of the three preceding waves, fusing machines’ ability to optimise from extremely complex datasets with their newfound sensory powers.

 

Related links for further learning:

  1. https://www.cnbc.com/2018/09/07/chinas-meituan-dianping-confirms-4point4-billion-hong-kong-ipo.html
  2. https://techcrunch.com/2017/10/10/tujia-raises-300-million/
  3. http://www.forbesindia.com/article/ckgsb/how-tujia-chinas-airbnb-is-different-from-airbnb/48853/1
  4. https://en.wikipedia.org/wiki/Mobike
  5. https://towardsdatascience.com/an-overview-of-resnet-and-its-variants-5281e2f56035
  6. https://www.faceplusplus.com/
  7. http://www.iflytek.com/en/
  8. https://www.mi.com/global/
  9. https://www.happyfresh.com/
  10. https://www.grab.com/sg/

App review: Forest

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My quick summary of Forest before using the app – I think I first heard Nir Eyal, who specialised in consumer psychology, talk about Forest. Given that Nir mentioned the app, I can imagine Forest impacts people behaviour, helping them achieve specific outcomes.

How does Forest explain itself in the first minute? – “Stay focused, be presented” is Forest’s strap line which I see first. This strap line is followed swiftly followed by a screen that says “Plant a Tree” and explains that “Whenever you want to focus on your work, plant trees.” This suggest to me that Forest is an app which aims to help people focus on their work and eradicate all kinds of distractions.

How does Forest work? – The app first explains its purpose in a number of nicely designed explanatory screens.

After clicking “Go”, I land on a screen where I can adjust time; presumably the time during which I want to focus and avoid any interruptions.

I set the time at 10 minutes and click “Plant”. I love how, as the time progresses, the messages at the top of the screen keep alternating, from “Don’t look at me!” to “Don’t look at me!” to “Hang in there!” Nice messages to help keep me focus and not fall prey to checking my phone. At any stage, I can opt to “Give up” which presumably means that the tree that I’ve been planting – through staying focused – will be killed.

I’m motivated to see this through and plant my first tree. When I complete my 10 minutes of uninterrupted time, I expect to see a nice tree right at the end of it. Try and imagine my disappointment when I don’t see a tree but instead am encouraged to create a Forest acount

Did Forest deliver on my expectations? – I can see how Forest helps people to focus and avoid checking their phone constantly. Just want to explore the gamification element of the app a bit more.

Product review: Rocket Mortgage’s Instant Mortgages

marcabraham2 Comments

Can the whole process of getting a mortgage made a lot easier!? Whether you’re looking to buy a home or refinance your current one, the mortgage process can be a real pain in the neck: slow, stressful and opaque. Given the emergence of players such as Trussle, Habito – both UK-based online mortgage brokers – and my professional interest from leading product at Settled, I’m keen to explore this further.

Let’s start with a look at Rocket Mortgage, an “instant mortgage” product by Quicken Loans.

My quick summary of Rocket Mortgage before using it: I expect a product that makes it very quick and easy for a me as a consumer to apply for a mortgage.

How does Rocket Mortgage explain itself in the first minute: “You May Be Surprised to See How Much You Can Save – Can’t Hurt to Look” and “We’ve Reinvented the Mortgage Process to Put the Power in Your Hands” are two strap-lines on Rocket Mortgage homepage that stand out to me. Both lines are ‘above the fold’ and do make me curious to learn more about what Rocket Mortgage does (differently) to established mortgage providers.

How does Rocket Mortgage work? Mortgage applicants can submit their personal and financial information online (“Share Your Info”), and they receive a mortgage quote in return. This initial quote can be reviewed and customised to meet one’s personal needs and circumstances (“Explore Your Options”).

Let’s look at the individual steps in more detail:

User answer pre-approval questions

To apply for a Rocket Mortgage loan, you’ll first need to create an account by entering your name and email address, followed by choosing a password. Once you’ve clicked the “Save & Continue” button, you’ll be presented with a number of questions about your personal situation, both from a personal and a financial point of view:

User uploads personal assets

Rocket Mortgage will connect to your bank account(s) and your asset information will then be uploaded automatically onto the platform. You can then update the information or remove assets from consideration from your mortgage application, , after the boxes have been auto-filled. With the advent of PSD2 and open banking, I expect loads of US mortgage lenders and startups to enable a similar synchronisation with a user’s personal accounts.

If you have any other financial assists, like investments in shares via platforms such as Betterment and Wealthify, you will need to enter this data manually as well as related documents. The same applies to Rocket Mortgage requiring you to enter specific info to be able to generate a personal credit report and score. In future, I expect platforms like these to seamlessly integrated with credit score companies like Experian and Equifax.

User explores options

 

User obtains a mortgage rate

Once you’ve locked down a mortgage rate, there’s a separate Rocket Mortgage online tool which lets you finalise the mortgage.

Who else is doing this? I had a brief look at “mello”, the digital loan platform by loanDepot, and the product and its experience feels quite similar to Rocket Mortgage. In the UK, Molo is a new player on the scene, promising to “reimagine mortgages.”

Main learning point: It’s clear for everyone to see that these players are aiming to make the experience of applying for a mortgage as intuitive, transparent and quick as possible.

 

Related links for further learning:

  1. https://www.highya.com/rocket-mortgage-reviews
  2. https://techcrunch.com/2015/11/24/this-could-be-the-mortgage-industrys-iphone-moment/
  3. https://studentloanhero.com/featured/quicken-loans-review-rocket-mortgage/
  4. https://digit.hbs.org/submission/quicken-loans-rocketing-forward-the-digital-mortgage/
  5. https://www.nerdwallet.com/blog/mortgages/for-rocket-and-its-rivals-mortgage-advice-is-next/
  6. https://www.nerdwallet.com/blog/mortgages/loandepot-mortgage-loans-review/
  7. https://www.loandepot.com/blog/inside-look-loandepot-mello
  8. https://www.roostify.com/
  9. https://molofinance.com/

What’s so special about SenseTime!?

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Question: What do the following products have in common?

Product 1 — Smart glasses worn by Chinese police officers

https://techcrunch.com/2018/02/08/chinese-police-are-getting-smart-glasses/

These smart glasses connect to a feed which taps into China’s state database to detect out potential criminals using facial recognition. Officers can identify suspects in a crowd by snapping their photo and matching it to their internal database.

Product 2 — Wrong360, a peer-to-peer lending app

               https://technode.com/2013/06/24/rong360-online-financial-product-search-platform/

Wrong360 is a Chinese peer-to-peer lending app which aims to make obtaining a loan as simple as possible. When users of the Wrong360 app enter the amount of loan, period, and purpose, the platform will automatically do the match and output a list of banks or credit agencies corresponding to the users’ requests. On the list, users can find the institution names, products, interests rate, gross interests, monthly payment, and the available periods, etc. Applying for a loan can done fully online, and the app uses facial recognition as part of the loan application process.

Product 3 — Security camera

Security cameras in public places to help police officers and shopkeepers by improved ways of face matching. Traditionally, face matching is based on trait description of someone’s facial features and the special distance between these features. Now, by extracting the geometric descriptions of the parts of the eyes, nose, mouth, chin, etc. and the structural relationship between them, search matching is performed with the feature templates stored in the database. When the similarity exceeds the set threshold, the matching results are shared.

                                                         http://www.sohu.com/a/163629793_99963310

 

Product 4 — Oppo mobile phone

                                      https://www.notey.com/blogs/device-SLASH-accessories?page=4

 

Oppo specalise mobile photography and uses artificial technology to enable features such as portrait photo-taking, bi-camera photo-taking, and face grouping.

Question: What do the following products have in common?

Answer: They’re all powered by SenseTime artificial technology.

Whether it’s “SenseTotem” — which is being used for surveillance purposes — or “SensePhoto” — which uses facial recognition technology for messaging apps and mobile cameras — it all comes from the same company: SenseTime.

The company has made a lot of progress in a relatively short space of time with respect to artificial intelligence based (facial) recognition. The Chinese government has been investing heavily in creating an ecosystem for AI startups, with Megvii as another well known exponent of China’s AI drive.

A project with the code name “Viper” is the latest in the range of products that SenseTime is involved. I’m intrigued and slightly scared by this project which is said to focus on processing thousands of live camera feeds (from CCTV, to traffic cameras to ATM cameras), processing and tagging people and objects. SenseTime is rumoured to want to sell the Viper surveillance service internationally, but I can imagine that local regulations and data protection rules might prevent this kind of ‘big brother is watching you’ approach to be rolled out anytime soon.

Main learning point: It seems that SenseTime is very advanced with respect to facial recognition, using artificial intelligence to combine thousands of (live) data sources. You could argue that SenseTime isn’t the only company building this kind of technology, but their rapid growth and technological as well as financial firepower makes them a force to be reckoned with. That, in my mind, makes SenseTime very special indeed.

Related links for further learning:

  1. The billion-dollar, Alibaba-backed AI company that’s quietly watching everyone in China
    Most Chinese consumers have likely never heard of SenseTime. But depending on where they live, it might be looking at…qz.com
  2. This Chinese Facial Recognition Surveillance Company Is Now the World’s Most Valuable AI Startup
    SenseTime raised $600 million from Alibaba and others at a valuation of over $3 billion, becoming the world’s most…fortune.com
  3. China Now Has the Most Valuable AI Startup in the World
    has raised $600 million from and other investors at a valuation of more than $3 billion, becoming the world’s most…www.bloomberg.com
  4. China’s SenseTime, the world’s highest valued AI startup, raises $600M
    The future of artificial intelligence (AI), the technology that is seen as potentially impacting almost every industry…techcrunch.com
  5. Chinese police are using smart glasses to identify potential suspects
    China already operates the world’s largest surveillance state with some 170 million CCTV cameras at work, but its line…techcrunch.com
  6. Facial Recognition in China with SenseTime – Nanalyze
    If you’ve spent any meaningful amount of time in a managerial role, you probably understand the importance of having a…www.nanalyze.com
  7. Rong360: Online Financial Product Search Platform · TechNode
    Launched in 2011, Rong360 operates an online financial product search platform providing loan recommendations for small…technode.com
  8. OPPO and SenseTime Jointly Build an AR Developer Platform
    OPPO and SenseTime Jointly Build an AR Developer Platform (Yicai Global) March 19 — Chinese handset maker Guangdong…www.yicaiglobal.com
  9. About Us – OPPO Global
    OPPO is a global electronics and technology service provider that delivers the latest and most exquisite mobile…www.oppo.com
  10. Megvii, Chinese facial recognition startup with access to government database, raises $460 million
    Megvii Inc., a facial recognition development startup also known as Face++, raised about $460 million from the…www.fastcompany.com

App review: Warby Parker

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I recently listened to a podcast which was all about Warby Parker and its makings. After listening to the podcast, I was keen to have a closer look at Warby Parker’s website:

My quick summary of Warby Parker before using it – Warby Parker is disrupting the way in which consumers discover and buy glasses. I expect a product which removes the need for physical opticians.

How does Warby Parker explain itself in the first minute? – Accessing https://www.warbyparker.com/ on desktop, I see a nice horizontal layout, dominated by two hero images. There are two main calls to action. Firstly, “Try frames at home – for free”, which then offers me to either “get started” or “browse frames”. Secondly, “Shop online” which lets me shop for eyeglasses and sunglasses.

Getting started, what’s the process like? – After clicking on “Get started”, I can choose between styles for men and women.

Having selected “Men’s styles”, I’m pleased that there’s an option for me to skip the “What’s your fit?” screen as I’m unsure about the width of my face 🙂

Selecting a shape of frames feels somewhat easier, but it’s good that I can select all three shapes if I wish. Instead, I go for “rectangular”.

The same applies for the next screen, where I can pick colours and I select “Neutral” and “Black” simply because I find it easier to visualise what the frames will look like in these colours.

I decide the skip the step involving different materials to choose from. The icons on this screen do help but I personally would have benefited from seeing some real samples of materials such as acetate and titanium, just to get a better idea.

It’s good that I’m then being asked about my last eye exam. Wondering if and when I’ll be asked for the results from my last eye test in order to determine the strength of the glasses I need.

The next holding screen is useful since up to this point I hadn’t been sure about how Warby Parker’s service works. The explanations are clear and simple, encouraging me to click on the “Cool! Show me my results.” call to action at the bottom of the screen. I now understand that I can upload my prescription at checkout, but I wonder if I need to go to an eye doctor or an optician first in order to get a recent (and more reliable) prescription …

I’m then presented with 15 frames to choose from. From these 15 frames, Warby Parker lets me pick 5 frames to try on at home. I like how I can view the frames in the different colours that I selected as part of step 4 (see above). If I don’t like the frames suggested to me, I can always click “Browse all Home Try-on frames” or “Retake the quiz”.

I like the look of the “Chamberlain” so I select this pair of frames and click on “Try at home for free”.

As soon as I’ve clicked on the “Try at home for free” button a small tile appears which confirms that I’ve added 1 out of 5 frames which I can try at home. I can either decide to find another frame or view my cart.

When I click on “Find another frame” I expected to be taken back to my previous quiz results. Instead, I can now see a larger number of frames, but there’s the option to go back to my original quiz results and matches with my results have been highlighted.

I really like how the signup / login stage has been positioned right at the very end of my journey – i.e. at the checkout stage -and that I can just continue as a new customer.

My Warby Parker experience sadly ends when I realise that Warby Parker doesn’t ship frames to the United Kingdom. No matter how I hard I try, I can only enter a US address and zip code 😦

 

Did Warby Parker deliver on my expectations? – Yes and no. I felt Warby Parker’s site was great with respect to discovery and customisation, but I do think there’s opportunity to include some explanatory bits about Warby Parker’s  process.

 

Related links for further learning:

  1. https://www.stitcher.com/podcast/national-public-radio/how-i-built-this/e/48640659
  2. https://www.recode.net/2018/3/14/17115230/warby-parker-75-million-funding-t-rowe-price-ipo
  3. https://www.fastcompany.com/3041334/warby-parker-sees-the-future-of-retail