Book Reviews Product Marketing

“Obviously Awesome” (Book Review)

When I first came across the book “Obviously Awesome”, I was a bit sceptical; “not another book on positioning?!” and “how applicable will this book be?!” However, April Dunford, the author of “Obviously Awesome”, often shares great insights about the world of product marketing, and I was keen to read her thoughts about product positioning. […]

Product Management

Taking stock: my 10 years in product management

Introduction Last month marked my 10 year anniversary of being a product manager. This milestone did two things for me. Firstly, it made me nostalgic 🙂 Secondly, it made me reflect and ponder the things I’ve observed and learned over the past 10 years. From outcome over output to product management certification, I’ll share my […]

eCommerce Online Trends Product Management Product Marketing Technology User Experience

Product review: Prose

My summary of Prose before using it? I’ve heard some venture capital friends talk admiringly about Prose and their approach to personalisation. All I know is that Prose sells hair products, but being 100% bald myself 🙂 that’s as far as my knowledge goes. How does Prose explain itself in the first minute? When I […]

Online Trends Product Management Product Marketing Social Media Startups Technology User Experience

Product review: Run The World

My summary of Run The World before using it? I expect a platform which makes it easy for people to run events virtually, similar to Hopin and Eventbrite. How does Run The World explain itself in the first minute? The first thing I see when I go to the Run The World site is a […]

Book Reviews Product Management Team

Book review: “Hiring Product Managers”

Hiring good product people can be a challenge, particularly because I feel that no product management role is exactly the same, with the needs and expectations of a product role varying per organisation (largely dependent on the product or the incumbent view of product management within an organisation). I was therefore excited to come across […]