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Design Digital Content Digital Strategy eCommerce Online Trends Product Management Product Marketing

Product review: fashion rental

With the ongoing COVID-19 pandemic, I wonder whether fashion rental services will recover anytime soon. The likes of Rent the Runway, My Wardrobe HQ and HURR specialise in servicing those customers that don’t want to buy an outfit for irregular occasions like weddings or gala dinners, so-called ‘buy-once wear-once’ events. Now that these special occasions […]

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Book Reviews Design Product Management User Experience

Book review: The Really Good Idea Test

In her latest book, Julia Shalet describes a test which will help in finding out whether your idea is worth pursuing: “The Really Good Idea Test”. I’ve known and worked with Julia for a good few years now, and she’s got a wealth of experience working with companies and teams on developing their ideas and […]

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Design Digital Content Digital Strategy Product Management Startups User Experience

Product review: Athena

My summary of Athena before using it? I expect an app similar to Goodreads; allowing me to keep track of the books I have read and those I want to read, as well as helping me discovering new others and book titles. How does Athena explain itself in the first minute?  In the first minute, […]

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Design eCommerce Gamification Mobile Product Management Product Marketing Technology User Experience

Product review: Pinduoduo

Pinduoduo is China’s second largest shopping app; the company has only been around for 5 years but is already following closely on the heels of Alibaba which dominates the Chinese market through apps like JD.com and Taobao. For me there are four aspects of Pinduoduo’s product and proposition which make it stand out: team purchase, […]

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Design Product Management Startups User Experience

Product review: Ola

Does the world need another ride hailing app!? Ola, one of the many rivals of Uber, recently got a license to operate in London and are looking to take over from Uber as London no. 1 ride sharing service. My quick summary of OIa before using it? I expect to see an app which looks and […]