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Design Digital Content Digital Strategy eCommerce Online Trends Product Management Product Marketing

Product review: fashion rental

With the ongoing COVID-19 pandemic, I wonder whether fashion rental services will recover anytime soon. The likes of Rent the Runway, My Wardrobe HQ and HURR specialise in servicing those customers that don’t want to buy an outfit for irregular occasions like weddings or gala dinners, so-called ‘buy-once wear-once’ events. Now that these special occasions […]

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Digital Strategy FinTech Online Trends Product Management Startups User Experience

Product review: Karat

My summary of Karat before using it? I know that Karat is geared towards influencers, people with followings on social media platforms like TikTok and Instagram. I’m probably not part of Karat’s target audience 🙂 How does Karat explain itself in the first minute? “The back card for creators” is the first thing I read […]

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eCommerce Online Trends Product Management Technology User Experience

Product review: Ray-Ban virtual try on

I was keen to try Ray-Ban’s recently introduced virtual capability to see if it helps in figuring out the best sunglasses for me:     I have to admit, it initially wasn’t obvious to me how I could try on this pair of sunglasses, the “try them on” call to action underneath the product didn’t […]

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Design Digital Content Gamification Mobile Online Trends Product Management Technology User Experience

App review: Forest

My quick summary of Forest before using the app – I think I first heard Nir Eyal, who specialises in consumer psychology, talk about Forest. Given that Nir mentioned the app, I can imagine Forest impacts people behaviour, helping them achieve specific outcomes. How does Forest explain itself in the first minute? – “Stay focused, be presented” […]

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Design FinTech Online Trends Product Management Technology User Experience

Product review: Rocket Mortgage’s Instant Mortgages

Can the whole process of getting a mortgage made a lot easier!? Whether you’re looking to buy a home or refinance your current one, the mortgage process can be a real pain in the neck: slow, stressful and opaque. Given the emergence of players such as Trussle, Habito – both UK-based online mortgage brokers – and my […]