Category: Google
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My Product Management Toolkit (36): Google’s HEART framework
Measure. Measure. Measure. Tracking the impact of a product is crucial if you wish to learn about your product and your customers. I’ve written before about the importance of spending time on defining the right metrics to measure, avoiding the risk of succumbing to data overload. That’s all well and good, but what do you do when […]
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Michael Margolis: “user research, quick and dirty” (1)
Why do I keep coming across businesses that struggle to engage with their (prospective) customers, to learn about their needs and behaviours? Too often for my liking, I hear comments like: “Marc, we’re a startup, we don’t have the time and budget to do customer research!” “I’m not allowed to talk to customers.” “In my […]
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Book review: “Inspired: How To Create Tech Products Customers Love”
About four years ago I read and reviewed Inspired: How To Create Products Customers Love by Marty Cagan, who I regard almost as the ‘founder’ of modern tech product management – along with Steve Jobs of course 🙂 Cagan has now released a second edition of “Inspired” in which he captures two aspects he’s uncovered since […]
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Book review: Sprint (Part 3 – Day 2)
Once you’ve set a target as part of Day 1 of your sprint, the next step is for you and your team to look at solutions. On the second day of the sprint, you’ll be coming up with solutions, and sketching them. This day consists of two key activities: (1) review ideas to remix and […]
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Book review: Sprint (Part 1 – Setting the stage)
I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big […]
As I learn ... 