Category: Google
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“Sprint” [Day 2] (Book Review)
![“Sprint” [Day 2] (Book Review)](https://marcabraham.files.wordpress.com/2023/02/muaz-aj-f-l6nftfsjq-unsplash.jpg?w=1024)
Once you’ve set a target as part of Day 1 of your sprint, the next step is for you and your team to look at solutions. On the second day of the sprint, you’ll be coming up with solutions, and sketching them. This day consists of two key activities: (1) review ideas to remix and…
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“Sprint” [Setting the stage] (Book Review)
![“Sprint” [Setting the stage] (Book Review)](https://marcabraham.files.wordpress.com/2023/03/sprint-2.webp?w=645)
I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big…
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Looking at key omni-channel analytics – Part 1
Over the past few weeks I’ve been learning about retailers and how they sell via a multitude of channels. The next thing for me now is to learn about some key omni-channel analytics. Let’s start with some questions to ask when measuring omni-channel retail and marketing: What is the impact of online channels on offline…
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Priya Prakash explains about Design Principles at Mobile Academy
As part of the Mobile Academy curriculum, I recently attended a class by Priya Prakash on “design principles”. Priya is a very experienced designer and has founded Design for Change, a London-based urban experience design studio. Priya started off the session by explaining that design principles describe the experience of core values of a product or a…
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App review: Do
I guess we all know how frustrating it can be to have to sit in meetings that just feel like a waste of time or that could have been dealt with in 30 minutes (instead of 3 hours). I know that there are quite a few apps out there which help us to run more productive…
As I learn ... 