As I learn ...Storytelling is what we do as product managers. Whenever I talk about the importance of storytelling, I’m always at pains to stress that storytelling isn’t the same as lying or being liberal with the truth. When I think about storytelling, I think about selling the vision for a product or explaining the value of a […]
Why do I keep coming across businesses that struggle to engage with their (prospective) customers, to learn about their needs and behaviours? Too often for my liking, I hear comments like: “Marc, we’re a startup, we don’t have the time and budget to do customer research!” “I’m not allowed to talk to customers.” “In my […]
I wanted to share with loyal readers of my blog, details of my first book: “My Product Management Toolkit”. In the book, I’ve been building on some of the themes, tools and techniques which I’ve written about in my “As I learn” blog over the past eight years, with the aim of sharing more about […]
It was Dennis Mortensen – CEO/Founder of x.ai – who made me aware a few years ago of the concept of ‘invisible interfaces’. He talked about applications no longer needing a graphical user interface (GUI), taking “Amy” – x.ai’s virtual personal assistant as a good example (see Fig. 1 below). Fig. 1 – Amy, x.ai’s virtual assistant […]
Bond Street lends to small businesses that might typically struggle to get a loan from traditional banks. In a recent talk on a MIT Fintech course that I was doing, David Haber – Bond Street’s CEO/Founder – mentioned how Bond Street saw a clear niche in the market for small business loans and acted on it. […]
