Tag: data

• My product management toolkit (36): Google’s HEART framework

  Measure. Measure. Measure. Tracking the impact of a product is crucial if you wish to learn about your product and your customers. I’ve written before about the importance of spending time on defining the right metrics to measure, avoiding the risk of succumbing to data overload. That’s all well and good, but what do you do when […]

  marcabraham

  March 6, 2019

  Google, Measuring, Product Management, Product Marketing, User Experience

  data, Google, productmanagement, UX

• What’s so special about SenseTime!?

  Question: What do the following products have in common? Product 1 — Smart glasses worn by Chinese police officers https://techcrunch.com/2018/02/08/chinese-police-are-getting-smart-glasses/ These smart glasses connect to a feed which taps into China’s state database to detect out potential criminals using facial recognition. Officers can identify suspects in a crowd by snapping their photo and matching it to their […]

  marcabraham

  May 9, 2018

  AI, Data, Online Trends, Product Management, Startups, Technology

  AI, data, productmanagement, startup, technology

• My product management toolkit (28): testing price sensitivity

  Normally when I talk to other product managers about product pricing, I get slightly frightened looks in return. “Does that mean I need to set the price!?” or “am I now responsible for the commercial side of things too!?” are just some of the questions I’ve had thrown at me in the past. “No” is […]

  marcabraham

  April 17, 2018

  Data, Digital Strategy, Measuring, Product Management, Product Marketing

  data, marketing, metrics, productmanagement, strategy

• My product management toolkit (25): understanding the “unit economics” of your product

  As a product manager it’s important to understand the unit economics of your product, irrespective of whether you’re managing a physical or a digital product. Unit economics are the direct revenues and costs related to a specific business model expressed on a per unit basis. These revenues and costs are the levers that impact the […]

  marcabraham

  December 28, 2017

  Data, Digital Strategy, Product Management, Startups

  data, metrics, productmanagement, startup, strategy

• Book review: “Designing with Data”

  I’d been looking forward to Rochelle King writing her book about using data to inform designs (I wrote about using data to inform product decisions a few years ago, which post followed a great conversation with Rochelle). Earlier this year, Rochelle published “Designing with Data: Improving the User Experience with A/B Testing”, together with Elizabeth F. Churchill and Caitlin Tan. The main […]

  marcabraham

  November 10, 2017

  Data, Design, Product Management, User Experience

  data, design, productmanagement, UX