Category: Product Marketing
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“Obviously Awesome” (Book Review)
When I first came across the book “Obviously Awesome”, I was a bit sceptical; “not another book on positioning?!” and “how applicable will this book be?!” However, April Dunford, the author of “Obviously Awesome”, often shares great insights about the world of product marketing, and I was keen to read her thoughts about product positioning. […]
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Superhuman (Product Review)
My summary of Superhuman before using it? I expect an email service, similar to Google’s Gmail, but stronger on user experience and security. How does Superhuman explain itself in the first minute? When I go to the Superhuman website I see a promise of “The fastest email experience ever made”, followed by a call to […]
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Coda (Product Review)
My summary of Coda before using it? A document sharing product, plain and simple. Probably similar to Google Docs, making it easy for people to share information and collaborate. How does Coda explain itself in the first minute? “Enough of this sheet” reads the strap-line above the fold on Coda’s homepage, followed by “It’s time […]
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My Product Management Toolkit (43): retention levers and impact
I like Hiten Shah’s simple but clear explanation about the importance of measuring retention: “retention is the indicator of whether a product is working for its users or not.” Retention is typically measured by comparing the number of customers at the start of a given time period with the number of customers at the end […]
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Prose (Product Review)
My summary of Prose before using it? I’ve heard some venture capital friends talk admiringly about Prose and their approach to personalisation. All I know is that Prose sells hair products, but being 100% bald myself 🙂 that’s as far as my knowledge goes. How does Prose explain itself in the first minute? When I […]
As I learn ... 