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Design Digital Content Digital Strategy eCommerce Online Trends Product Management Product Marketing

Product review: fashion rental

With the ongoing COVID-19 pandemic, I wonder whether fashion rental services will recover anytime soon. The likes of Rent the Runway, My Wardrobe HQ and HURR specialise in servicing those customers that don’t want to buy an outfit for irregular occasions like weddings or gala dinners, so-called ‘buy-once wear-once’ events. Now that these special occasions […]

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Design eCommerce Gamification Mobile Product Management Product Marketing Technology User Experience

Product review: Pinduoduo

Pinduoduo is China’s second largest shopping app; the company has only been around for 5 years but is already following closely on the heels of Alibaba which dominates the Chinese market through apps like JD.com and Taobao. For me there are four aspects of Pinduoduo’s product and proposition which make it stand out: team purchase, […]

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Digital Content Digital Strategy Product Management Product Marketing Social Media

My product management toolkit (39): go-to-market checklist

  Thinking about how to best launch a product or feature to market can easily become an afterthought. I’ve certainly made the mistake of being so immersed in the execution of an idea that I forgot to think about how to best take a product to market. It doesn’t matter whether your product or feature […]

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Design eCommerce Product Management Product Marketing Startups Technology User Experience

Product Review: North

Ever since I reviewed Warby Parker last year I’ve been intrigued by companies that aim to disrupt the experience of buying glasses. So when I heard about a company called North, my ears perked up and I decided to explore their product further: My quick summary of North before using it – I expect a […]

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Google Measuring Product Management Product Marketing User Experience

My product management toolkit (36): Google’s HEART framework

Measure. Measure. Measure. Tracking the impact of a product is crucial if you wish to learn about your product and your customers. I’ve written before about the importance of spending time on defining the right metrics to measure, avoiding the risk of succumbing to data overload. That’s all well and good, but what do you do when […]