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Digital Strategy Product Management Product Marketing

My product management toolkit (29): analysing competitors

Don’t believe anyone who claims that they don’t look at what their competition is doing. Agreed, there’s a fine line between doing a healthy amount of competitor analysis and being completely obsessed by what the competition is doing but I believe it’s important to understand how your product differentiates from similar products. Competition is good. […]

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Data Digital Strategy Measuring Product Management Product Marketing

My product management toolkit (28): testing price sensitivity

Normally when I talk to other product managers about product pricing, I get slightly frightened looks in return. “Does that mean I need to set the price!?” or “am I now responsible for the commercial side of things too!?” are just some of the questions I’ve had thrown at me in the past. “No” is […]

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Design Digital Strategy eCommerce Online Trends Product Management Product Marketing User Experience

App review: Warby Parker

I recently listened to a podcast which was all about Warby Parker and its makings. After listening to the podcast, I was keen to have a closer look at Warby Parker’s website: My quick summary of Warby Parker before using it – Warby Parker is disrupting the way in which consumers discover and buy glasses. […]

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Apple Design Digital Strategy Product Management Product Marketing

My product management toolkit (27): checklists

If you’d know me personally, you’d know that I love a good list. Making lists helps me to outline my thoughts, see connections and help prioritise. Three years ago, I wrote about “The Checklist Manifesto” by Atuwal Gawande, which is a great book about the importance of checklists and the ingredients of good checklist (see Fig. 1 […]

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Product Management Product Marketing Startups Technology

Lessons learned from Uri Levine, Co-Founder of Waze

Last Friday, I attended a talk by Uri Levine, Co-Founder of Waze, a community-based traffic and navigation app that was sold to Google for $1.1 billion. In a two-hour session, Uri shared some of his key learnings from the Waze startup journey; from starting from scratch to a successful exit. I felt that his talk was […]