Tag: marketing
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“Obviously Awesome” (Book Review)
When I first came across the book “Obviously Awesome”, I was a bit sceptical; “not another book on positioning?!” and “how applicable will this book be?!” However, April Dunford, the author of “Obviously Awesome”, often shares great insights about the world of product marketing, and I was keen to read her thoughts about product positioning.…
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My Product Management Toolkit (39): Go-To-Market Checklist
Thinking about how to best launch a product or feature to market can easily become an afterthought. I’ve certainly made the mistake of being so immersed in the execution of an idea that I forgot to think about how to best take a product to market. It doesn’t matter whether your product or feature is…
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My Product Management Toolkit (29): Analysing Competitors
Don’t believe anyone who claims that they don’t look at what their competition is doing. Agreed, there’s a fine line between doing a healthy amount of competitor analysis and being completely obsessed by what the competition is doing but I believe it’s important to understand how your product differentiates from similar products. Competition is good.…
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My Product Management Toolkit (28): Testing Price Sensitivity
Normally when I talk to other product managers about product pricing, I get slightly frightened looks in return. “Does that mean I need to set the price!?” or “am I now responsible for the commercial side of things too!?” are just some of the questions I’ve had thrown at me in the past. “No” is…
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Lessons learned from Uri Levine, Co-Founder of Waze
Last Friday, I attended a talk by Uri Levine, Co-Founder of Waze, a community-based traffic and navigation app that was sold to Google for $1.1 billion. In a two-hour session, Uri shared some of his key learnings from the Waze startup journey; from starting from scratch to a successful exit. I felt that his talk was…
As I learn ... 