Tag: Amazon
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“Inspired: How To Create Tech Products Customers Love” (Book Review)
About four years ago I read and reviewed Inspired: How To Create Products Customers Love by Marty Cagan, who I regard almost as the ‘founder’ of modern tech product management – along with Steve Jobs of course 🙂 Cagan has now released a second edition of “Inspired” in which he captures two aspects he’s uncovered since…
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App review: Amazon Seller App
How do the likes of eBay, Amazon Handcraft, Notonthehighstreet, Rakuten and Etsy go about supporting the small businesses who sell products through their platforms? What are some of the typical data and customer insights that these sellers benefit from and why? Amazon recently launched its Seller App aiming to “help grow and manage your selling business…
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The importance of digital product pages
In an online retail course which I did recently, its instructor Ian Jindal talked about the importance of retailers getting their product pages right, making sure these pages are relevant to the consumer. Even though consumers don’t think in terms of traditional sales funnels, and might use a variety of sources to come to a purchase decision,…
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Learning more about omni-channel retail
I recently did an online retail course and one of the first things that our teacher Ian Jindal said was: “forget thinking about retail in terms of the classic ‘awareness to conversion’ funnel, consumers don’t think that way!”. He went on to explain that consumers nowadays come to a purchasing decision through a multitude of –…
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Product management at Amazon – What is it like?
Since reading the well known answer on Quora about Amazon’s approach to product development and product management by Ian McAllister I’ve been intrigued about Amazon and its product management function. In his Quora answer, McAllister – General Manager for AmazonSmile explains about Amazon’s approach called “working backwards”. I guess most non-Amazon product people are familiar with the internal press releases that Amazon product people…
As I learn ... 