What makes a good product? What makes a well designed product? A few years ago, I learned about design principles and how principles such as “not getting in the way (of the user)” and “content first” can drive product design. Imagine my initial confusion and intrigue, as a non-designer, when I first heard about a […]
Category: Design
My quick summary of Forest before using the app – I think I first heard Nir Eyal, who specialises in consumer psychology, talk about Forest. Given that Nir mentioned the app, I can imagine Forest impacts people behaviour, helping them achieve specific outcomes. How does Forest explain itself in the first minute? – “Stay focused, be presented” […]
I wrote earlier about Michael Margolis’ Startup Lab workshop, in which he teaches attendees about “User research, quick and dirty”. Michael Margolis, UX Research Partner at Google Ventures covers user research topics such as user interview types and getting to the right learnings. He also offer a number of practical tips with respect to recruiting users and how to […]
Why do I keep coming across businesses that struggle to engage with their (prospective) customers, to learn about their needs and behaviours? Too often for my liking, I hear comments like: “Marc, we’re a startup, we don’t have the time and budget to do customer research!” “I’m not allowed to talk to customers.” “In my […]
Can the whole process of getting a mortgage made a lot easier!? Whether you’re looking to buy a home or refinance your current one, the mortgage process can be a real pain in the neck: slow, stressful and opaque. Given the emergence of players such as Trussle, Habito – both UK-based online mortgage brokers – and my […]
