Categories
Data Measuring

Learning about the basic constructs of XML

A few weeks ago I wrote about relational data models and databasesĀ and some of the basic principles which I learned about in an online Stanford course. As part of the same course I recently learned about “XML” which stands for Extensible Markup Language, a standard for data representation and exchange. Having worked in the entertainment […]

Categories
Book Reviews Data eCommerce Measuring

Book review: “Web Metrics”

When I asked analytics expert Barry Mann about any good books on analytics, his advice was short and sweet: “simple, read Web Metrics by Jim Sterne“. Even though this book was published back in 2002, Barry recommended this as a great textbook on analytics. And so it proved to be. “Web Analytics – Proven methods […]

Categories
Data eCommerce Google Measuring

Looking at key omni-channel analytics – Part 1

Over the past few weeks I’ve been learning about retailers and how they sell via a multitude of channels. The next thing for me now is to learn about some key omni-channel analytics. Let’s start with some questions to ask when measuring omni-channel retail and marketing: What is the impact of online channels on offline […]

Categories
Amazon eCommerce Measuring Online Trends

Learning more about omni-channel retail

I recently did an online retail course and one of the first things that our teacherĀ Ian Jindal said was: “forget thinking about retail in terms of the classic ‘awareness to conversion’ funnel, consumers don’t think that way!”. He went on to explain that consumers nowadays come to a purchasing decision through a multitude of – […]

Categories
Data Measuring

Learning about relational data models and databases

The other day I did a mini-course online about relational databases with Stanford Online. The course is taught by Stanford Professor Jennifer Widom and is aimed at relative database novices like me. Jennifer started off the course by providing some useful characteristics of a Database Management System (‘DBMS’): “Efficient, reliable, , convenient and safe multi-user […]