Tag: analytics

• Book review: “Web Metrics”

  When I asked analytics expert Barry Mann about any good books on analytics, his advice was short and sweet: “simple, read Web Metrics by Jim Sterne“. Even though this book was published back in 2002, Barry recommended this as a great textbook on analytics. And so it proved to be. “Web Analytics – Proven methods […]

  marcabraham

  December 22, 2014

  Book Reviews, Data, eCommerce, Measuring

  analytics, data, eCommerce