Category: Measuring

• My Product Management Toolkit (28): Testing Price Sensitivity

  

  Normally when I talk to other product managers about product pricing, I get slightly frightened looks in return. “Does that mean I need to set the price!?” or “am I now responsible for the commercial side of things too!?” are just some of the questions I’ve had thrown at me in the past. “No” is…

  marcabraham

  April 17, 2018

  Data, Digital Strategy, Measuring, Product Management, Product Marketing

  data, marketing, metrics, product management, strategy

• “Designing with Data” (Book Review)

  

  I’d been looking forward to Rochelle King writing her book about using data to inform designs (I wrote about using data to inform product decisions a few years ago, which post followed a great conversation with Rochelle). Earlier this year, Rochelle published “Designing with Data: Improving the User Experience with A/B Testing”, together with Elizabeth F. Churchill and Caitlin Tan. The main…

  marcabraham

  November 10, 2017

  Data, Design, Measuring, Product Management, User Experience

  data, design, metrics, product design, product management, UX

• “Sprint” [Day 1] (Book Review)

  

  In my previous post I started looking at doing 5-day sprints to discover and test solutions for a problem that you’re trying to solve. This follows my reading of “Sprint” by Jake Knapp, John Zeratsky and Braden Kowitz. Once you’ve set the stage for a sprint, it’s time to kick things off: the first day of…

  marcabraham

  September 1, 2016

  Agile, Design, Digital Strategy, Lean, Measuring, Product Management, Startups, User Experience

  Agile, design, lean, product management, UX

• My Product Management Toolkit (3) – Goal Setting

  

  As part of my product management toolkit, I’ve thus far covered the creation of a product vision and the definition of a product strategy. The next thing to look at is goal setting: what are the business goals that a product strategy and or roadmap need to align with? I’ve learned the importance of goals to…

  marcabraham

  January 28, 2016

  Data, Measuring, Product Management

  data, metrics, monitoring, product management

• No more features on product roadmaps – Have themes or goals instead!

  

  You might have read my one of my previous blog posts about the so-called goal oriented roadmap. I  prefer goal-oriented roadmaps over their more traditional counterparts. My problem is that ‘classic’ roadmaps contain a mix of features and timings, but don’t provide any context whatsoever (I’ve included an example below). I typically don’t include features on a roadmap and focus on…

  marcabraham

  October 1, 2015

  Agile, Design, Lean, Measuring, Product Management, Product Marketing

  metrics, product management, strategy