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Amazon Digital Content Digital Strategy Gamification Google Microsoft Startups

Twitch and its appeal for Google and Microsoft

The other day, I heard about the rumoured takeover of Twitch by Google for the handsome amount of $1 billion. I have to be honest; up until that point I had never heard about Twitch. Reason enough to look into Twitch and a possible ratio for Google willing to spend such a large amount of cash on […]

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Digital Strategy Google Mobile

The main reasons behind Google’s acquisition of Motorola Mobility

On Monday, Google announced that it had acquired Motorola Mobility, the handset development arm of the telecommunications company for a price of $12.5 billion (£7.5 billion). Google was quick to assure the public that Motorola will be run as a separate division to Android. One of the main drivers of the success of Android is […]

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Search Social Media

Social search: adding a ‘personal’ element to searching

Searching through Google has become completely ingrained in the way we look for information online. It provides search results based on a search term entered by the user. However, big search engine rival Bing and Facebook have recently tied up to create “social search”. In a nutshell, this means that Bing will add “social signals”, […]

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Microsoft Mobile

Windows Phone 7: Microsoft mobile goes user-led!

Can Microsoft reverse its mobile fortunes? This week I learned about the launch of the new Windows Phone 7 operating system to be implemented into mobile devices by manufacturers such as HTC and Samsung. Where Microsoft’s previous operating systems were seen as aged and not particularly user-friendly, Windows Phone 7 seems to be breaking with old […]