Tag: Microsoft

• Twitch and its appeal for Google and Microsoft

  The other day, I heard about the rumoured takeover of Twitch by Google for the handsome amount of $1 billion. I have to be honest; up until that point I had never heard about Twitch. Reason enough to look into Twitch and a possible ratio for Google willing to spend such a large amount of cash on…

  marcabraham

  June 1, 2014

  Amazon, Digital Content, Digital Strategy, Gamification, Google, Microsoft, Startups

  Amazon, gamification, Google, Microsoft, startup, streaming, video

• The main reasons behind Google’s acquisition of Motorola Mobility

  On Monday, Google announced that it had acquired Motorola Mobility, the handset development arm of the telecommunications company for a price of $12.5 billion (£7.5 billion). Google was quick to assure the public that Motorola will be run as a separate division to Android. One of the main drivers of the success of Android is…

  marcabraham

  August 18, 2011

  Digital Strategy, Google, Mobile

  Google, Microsoft, mobile, strategy

• Social search: adding a ‘personal’ element to searching

  Searching through Google has become completely ingrained in the way we look for information online. It provides search results based on a search term entered by the user. However, big search engine rival Bing and Facebook have recently tied up to create “social search”. In a nutshell, this means that Bing will add “social signals”,…

  marcabraham

  October 26, 2010

  Search, Social Media

  Facebook, Microsoft, search, socialmedia

• Windows Phone 7: Microsoft mobile goes user-led!

  Can Microsoft reverse its mobile fortunes? This week I learned about the launch of the new Windows Phone 7 operating system to be implemented into mobile devices by manufacturers such as HTC and Samsung. Where Microsoft’s previous operating systems were seen as aged and not particularly user-friendly, Windows Phone 7 seems to be breaking with old…

  marcabraham

  October 15, 2010

  Microsoft, Mobile

  Microsoft, mobile