Tag: strategy
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What to expect from Amazon’s anticipatory shipping patent?
Earlier this year Amazon patented its “anticipatory shipping” solution, which basically comes down to Amazon shipping products even before customers have ordered them. Amazon will use an algorithm to pre-determine things that people want to buy, based on a mix of data including previous purchases, questionnaires, wish lists, browsing data, demographic data, etc. Even though…
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Which principles do underpin game design?
Gamification is more than just creating some mechanisms around rewards and motivation. In his online lectures on gamification, Kevin Werbach – an Associate Professor of Legal Studies and Business Ethics at Wharton School – explained about some of the design rules which underpin gamification and game design: Main learning point: It’s so easy to underplay the value of games…
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Gamification – What is it?
I recently started doing an online course on “Gamification” which was lectured by Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at Wharton School, Pennsylvania. In his first couple of lectures, Kevin concentrated on the meaning of gamification and its value. Let’s start with a good definition of what gamification is: “The…
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Mike Lynch and his lessons learned
Last week I went to talk by founder Mike Lynch founder of Autonomy, a very successful software business that got acquired by Hewlett Packard last year. Since that acquisition, Mike has been involved in all kinds of battles with HP and its CEO Meg Whitman. Luckily that’s not what this talk focused on. Instead, Mike shared…
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“Lean Analytics” (Book Review)
Data is key. Analytics are key. But what does one need to measure? And why? Experienced entrepreneurs Alistair Croll and Benjamin Yoskovitz wrote “Lean Analytics”, which came out last month. “Lean Analytics” is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth. In…
As I learn ... 