Tag: strategy
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My Product Management Toolkit (1) – Setting The Product Vision
Lately I’ve been thinking about how to best collate the tools and techniques I use to ideate and develop products and make product decisions throughout the product lifecycle. It felt like a good opportunity to reflect on my ‘toolkit’ and benefits of different tools for a wide range of user or business related scenarios, understand what to…
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No more features on product roadmaps – Have themes or goals instead!
You might have read my one of my previous blog posts about the so-called goal oriented roadmap. I prefer goal-oriented roadmaps over their more traditional counterparts. My problem is that ‘classic’ roadmaps contain a mix of features and timings, but don’t provide any context whatsoever (I’ve included an example below). I typically don’t include features on a roadmap and focus on…
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What is psychographic segmentation?
As a product person, I’m always interested in segmentation as there’s no such thing as a universal customer with the same characteristics or behavioural traits. There are many different ways to identify and target a specific group within a population, and I came across “psychographic segmentation” as a way of segmenting your target audience. Psychographic segmentation…
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“What Product Managers Need To Know About Rapid Prototyping” (Book Review)
“What Product Managers Need To Know About Rapid Prototyping” by Mike Fishbein and Josh Wexler is a great ebook for any product manager keen on prototyping before building the actual product. Mike Fishbein is a content manager with Alpha UX and Josh Wexler is a solutions director at Originate. In this book, they’ve collated their learnings and tips…
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“The Lean Enterprise” (Book Review)
Most of the product people or businesses that I speak to all seem to want one thing: to be ‘lean’. They all nod when you talk about wasting resources on making products that no wants to buy. They’ve picked up on the approach adopted by many successful startups who have got the capacity to learn…
As I learn ... 