Category: Data
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SQL – Learning about the basic “SELECT” statement
I’m still doing my Stanford online course on relational databases. Today, I learned about the basics of SQL, a special programming language designed for managing data held in a relational database or from stream processing in a . The teacher of the class, Jennifer Widom, kicked off the class by talking about the difference between […]
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The what and why of programmatic marketing
The term “programmatic marketing” is relatively new. Ben Plomion, VP Marketing at Chango, first wrote about programmatic marketing back in 2012. In this article he expands on the ‘what’ and the ‘why’ of programmatic marketing. Ben’s piece formed a great starting point for me to learn more about what programmatic marketing means and what its […]
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Book review: “Thinking with Data”
It’s oh so easy to get immersed in analytics or big data sets without a clear idea of the questions one wants answered through data. The book Thinking with Data – How to Turn Information into Insights by Max Shron talks about how to get the most of data and how to go about looking for the […]
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Learning about the basic constructs of XML
A few weeks ago I wrote about relational data models and databases and some of the basic principles which I learned about in an online Stanford course. As part of the same course I recently learned about “XML” which stands for Extensible Markup Language, a standard for data representation and exchange. Having worked in the entertainment […]
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Book review: “Web Metrics”
When I asked analytics expert Barry Mann about any good books on analytics, his advice was short and sweet: “simple, read Web Metrics by Jim Sterne“. Even though this book was published back in 2002, Barry recommended this as a great textbook on analytics. And so it proved to be. “Web Analytics – Proven methods […]
As I learn ... 