Category: Data

• Mr & Mrs Smith’s personalisation drive

  I’m pretty familiar with recommendations and personalisation in media; companies like Spotify and Netflix specialise in providing their users with relevant content based on their -implicit and explicit- preferences. The other day, I found out about luxury online hotel booking site Mr & Mrs Smith starting to provide more personalised content to its customers. I looked into what […]

  marcabraham

  November 29, 2014

  Data, Digital Content, Digital Strategy, eCommerce, Measuring

  cross-platform, data, eCommerce, monitoring, strategy

• Order Dynamics and omni-channel commerce

  There are plenty of ‘big data’ analytics companies out there, particularly in the eCommerce space, but I was intrigued to find out more about a company called Order Dynamics. Order Dynamics’ strap line is pretty self-explanatory: “powering the new reality of retail: helping retailers activate commerce from first interaction to fulfilment”. The company offers a number of […]

  marcabraham

  November 25, 2014

  Data, Digital Strategy, eCommerce, User Experience

  cross-platform, data, eCommerce, metrics, monitoring, UX

• EDITD and applying big data analytics to the fashion industry

  Since I went to a talk about visual search of fashion products, I’ve been keen to find out more about how the fashion industry uses big data analytics to make product decisions. I then came across EDITD, which is a real-time fashion analytics company based in London. Given my passion for both fashion and data, […]

  marcabraham

  November 13, 2014

  Data, eCommerce, Measuring, Product Management, Startups

  eCommerce, FashTech, metrics, socialmedia, startup, strategy

• Find similar fashion through Cortexica visual search

  Last week, I went to a great talk by Alex Semenzato, who works as a Business Development Manager at Cortexica and is founder of FashTech. In his talk, Alex explained about the visual technology as developed by Cortexica. He discussed this technology in the context of fashion products, making the case for how visual search […]

  marcabraham

  November 10, 2014

  Data, Digital Content, eCommerce, Startups, Technology

  eCommerce, FashTech, search, socialmedia, startup, strategy, technology

• Using data to inform product decisions

  A few months ago, I delivered a talk to an audience of product managers about the importance of having a data informed approach (see Fig. 1 below). As a product person, using data optimally to help make product decisions is critical. It’s something that I try to work on every day. I’m constantly learning about things […]

  marcabraham

  August 18, 2014

  Data, Measuring

  data, metrics, monitoring, strategy