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Amazon Data Design Digital Content Mobile Technology User Experience

App review: Amazon Seller App

How do the likes of eBay, Amazon Handcraft, Notonthehighstreet, Rakuten and Etsy go about supporting the small businesses who sell products through their platforms? What are some of the typical data and customer insights that these sellers benefit from and why? Amazon recently launched its Seller App aiming to “help grow and manage your selling business […]

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Data Measuring Product Management User Experience

Gathering meaningful data during the user journey

Since I started looking into omni-channel metrics last year, I’ve been learning how to best gather meaningful data at each step of the user journey. I recently came across a great piece by Gary Angel titled “A Data Model for the User Journey”. In his article, Gary aims to address the multi-source nature of our data […]

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Data Digital Content Uncategorized

CarStory and its ways to enhance your car inventory

The other day I came across CarStory. Since I’ve started with car comparison site carwow I’ll always keep an eye out for similar sites, changing the way in which consumer buy new or used cars. Given that I’m not a US based car dealer, my testing of the CarStory site and app is limited. I did, […]

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Data Measuring

SQL – Learning about the basic “SELECT” statement

I’m still doing my Stanford online course on relational databases. Today, I learned about the basics of SQL, a special programming language designed for managing data held in a relational database or from stream processing in a . The teacher of the class, Jennifer Widom, kicked off the class by talking about the difference between […]

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Data Digital Content Digital Strategy eCommerce Measuring Online Trends Product Marketing

The what and why of programmatic marketing

The term “programmatic marketing” is relatively new. Ben Plomion, VP Marketing at Chango, first wrote about programmatic marketing back in 2012. In this article he expands on the ‘what’ and the ‘why’ of programmatic marketing. Ben’s piece formed a great starting point for me to learn more about what programmatic marketing means and what its […]