Tag: UX

• Learning more about running A/B tests

  

  I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…

  marcabraham

  February 14, 2015

  Agile, Data, Measuring, User Experience

  experiment, lean, product management, UX

• “Designing for Behavior Change” (Book Review)

  

  This article was first published in August ’14 on http://www.nirandfar.com/2014/08/designing-for-behavior-change-book-review.html Behavioural economics, psychology and persuasive technology have proven to be very popular topics over the past decade. These subjects all have one aspect in common; they help us understand how people make decisions in their daily lives, and how those decisions are shaped by people’s…

  marcabraham

  January 26, 2015

  Book Reviews, Design, User Experience

  design, strategy, UX

• The importance of digital product pages

  

  In an online retail course which I did recently, its instructor Ian Jindal talked about the importance of retailers getting their product pages right, making sure these pages are relevant to the consumer. Even though consumers don’t think in terms of traditional sales funnels, and might use a variety of sources to come to a purchase decision,…

  marcabraham

  December 18, 2014

  Amazon, Design, Digital Content, eCommerce

  Amazon, design, eCommerce, UX

• Order Dynamics and omni-channel commerce

  

  There are plenty of ‘big data’ analytics companies out there, particularly in the eCommerce space, but I was intrigued to find out more about a company called Order Dynamics. Order Dynamics’ strap line is pretty self-explanatory: “powering the new reality of retail: helping retailers activate commerce from first interaction to fulfilment”. The company offers a number of…

  marcabraham

  November 25, 2014

  Data, Digital Strategy, eCommerce, User Experience

  cross-platform, data, eCommerce, metrics, monitoring, UX

• Julia Shalet explains about user research

  

  Last night, I attended another great class at the Mobile Academy. Julia Shalet, Course Director at the Mobile Academy, talked about how one can do user research (and do it well). Julia started by stressing the importance of choosing the right research method to suit the corroboration of one’s assumptions. She talked about the difference…

  marcabraham

  November 21, 2014

  Mobile, Product Management, User Experience

  mobile, productmanagement, user research, UX