Tag: lean

• “Radical Focus” (Book Review)

  

  Christina Wodtke’s latest book, “Radical Focus”, is probably the most valuable ‘business’ book which I’ve read thus far this year. The full title of the book reads “Radical Focus – Achieving Your Most Important Goals with Objectives and Key Results” and Wodtke provides a great story – literally – as well as useful tips about the…

  marcabraham

  June 5, 2018

  Book Reviews, Product Management, Startups, Team

  book, Communication, lean, product management, startup, strategy

• Lessons learned from Uri Levine, Co-Founder of Waze

  

  Last Friday, I attended a talk by Uri Levine, Co-Founder of Waze, a community-based traffic and navigation app that was sold to Google for $1.1 billion. In a two-hour session, Uri shared some of his key learnings from the Waze startup journey; from starting from scratch to a successful exit. I felt that his talk was…

  marcabraham

  May 14, 2017

  Product Management, Product Marketing, Startups, Technology

  lean, marketing, product management, startup, strategy

• My Product Management Toolkit (17): Assess Market Viability

  

  Whether you’re a product manager or are in a commercial or strategic role, I’m sure you’ll have to assess market viability at some point in your career. For that reason, I wrote previously about assessing markets, suggesting tools that you can use to decide on whether to enter a market or not. A few weeks…

  marcabraham

  January 21, 2017

  Data, Digital Strategy, Product Management, Product Marketing

  data, lean, marketing, product management, strategy

• “Sprint” [Day 5] (Book Review)

  

  The fifth and final day of the sprint is all about interviewing your (target) customers and learning from how they interact with your prototype. Interview “Five is the magic number”, is the point that Knapp, Zeratsky and Kowitz are making in Sprint with regard to the number of people to interview. The value of this…

  marcabraham

  September 11, 2016

  Agile, Design, Lean, Product Management, Startups, User Experience

  Agile, design, lean, productmanagement, strategy, UX

• “Sprint” [Day 4] (Book Review)

  

  Once you and your team have created storyboards, you’ll spend the fourth day of the sprint creating a prototype. In “Sprint”, Jake Knapp, John Zeratsky and Braden Kowitz talk about a “fake it” approach to turn a storyboard into a realistic prototype. Fake It The fourth day of your sprint is all about illusion; instead…

  marcabraham

  September 10, 2016

  Agile, Design, Lean, Product Management, Startups, User Experience

  Agile, design, lean, product management, UX