Category: User Experience
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AO.com (Product Review)
Looking at eCommerce sites helps me to learn more about effective User Experience design and user journeys. I recently looked at AO.com, a UK website specialised in selling white goods. Fig. 1 – Screenshots of the homepage of AO.com Fig. 2 – Different ways to discover fridges on AO.com Way 1 – Via top level…
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What is Guerrilla Testing?
I don’t know how many of you are familiar with “guerrilla testing”, but I’ve been doing it for a few years now and it’s a great way to get some quick user feedback on your product or idea. To me, guerrilla testing means going into a coffeeshop or another public place to ask people there about…
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Learning more about running A/B tests
I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…
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“Designing for Behavior Change” (Book Review)
This article was first published in August ’14 on http://www.nirandfar.com/2014/08/designing-for-behavior-change-book-review.html Behavioural economics, psychology and persuasive technology have proven to be very popular topics over the past decade. These subjects all have one aspect in common; they help us understand how people make decisions in their daily lives, and how those decisions are shaped by people’s…
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Order Dynamics and omni-channel commerce
There are plenty of ‘big data’ analytics companies out there, particularly in the eCommerce space, but I was intrigued to find out more about a company called Order Dynamics. Order Dynamics’ strap line is pretty self-explanatory: “powering the new reality of retail: helping retailers activate commerce from first interaction to fulfilment”. The company offers a number of…
As I learn ... 