Category: User Experience
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Gathering meaningful data during the user journey

Since I started looking into omni-channel metrics last year, I’ve been learning how to best gather meaningful data at each step of the user journey. I recently came across a great piece by Gary Angel titled “A Data Model for the User Journey”. In his article, Gary aims to address the multi-source nature of our data…
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audioBoom (Product Review)

I love listening to podcasts and therefore regularly use platforms like iTunes (not the best user experience) and TuneIn (lots of choice). Although I’d heard of audioBoom, I haven’t used it yet. Let’s give it a go and see what the product is like: Fig. 1 – Screenshot of audioBoom’s opening screen Fig. 2 – Screenshot of…
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“User Story Mapping” (Book Review)

Three years ago I wrote about Jeff Patton’s “Story Mapping”. I described this technique as a great tool to help design and develop products (see Fig. 1 below for a good example of a Story Map). Jeff Patton has now written a book about this technique, titled “User Story Mapping”. Patton is a well-known user experience (‘UX’) specialist. He…
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How made.com connects online and offline

Made.com has been around for a good few years and has made a name for itself by offering designer furniture online. However, I hadn’t realised that apart from their online platform, Made.com also have 2 showrooms (in London and in Yorkshire respectively). Keen to find out more about how Made.com combine a user’s online and offline experience,…

