Category: User Experience
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Learning more about running A/B tests
I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…
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“Designing for Behavior Change” (Book Review)
This article was first published in August ’14 on http://www.nirandfar.com/2014/08/designing-for-behavior-change-book-review.html Behavioural economics, psychology and persuasive technology have proven to be very popular topics over the past decade. These subjects all have one aspect in common; they help us understand how people make decisions in their daily lives, and how those decisions are shaped by people’s…
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Order Dynamics and omni-channel commerce
There are plenty of ‘big data’ analytics companies out there, particularly in the eCommerce space, but I was intrigued to find out more about a company called Order Dynamics. Order Dynamics’ strap line is pretty self-explanatory: “powering the new reality of retail: helping retailers activate commerce from first interaction to fulfilment”. The company offers a number of…
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Julia Shalet explains about user research
Last night, I attended another great class at the Mobile Academy. Julia Shalet, Course Director at the Mobile Academy, talked about how one can do user research (and do it well). Julia started by stressing the importance of choosing the right research method to suit the corroboration of one’s assumptions. She talked about the difference…
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“Designing Multi-Device Experiences” (Book Review)
This article was first published in July ’14 on http://www.nirandfar.com/2014/07/how-successful-companies-design-for-users-multi-device-lives.html: We live in a world where the number of connected devices is growing on a daily basis at an immense rate, with people constantly switching between these devices (PCs, smartphones, tablets, TVs and more). The question arises how we can design optimally for a device to…
As I learn ... 