Category: User Experience
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“User Story Mapping” (Book Review)
Three years ago I wrote about Jeff Patton’s “Story Mapping”. I described this technique as a great tool to help design and develop products (see Fig. 1 below for a good example of a Story Map). Jeff Patton has now written a book about this technique, titled “User Story Mapping”. Patton is a well-known user experience (‘UX’) specialist. He…
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How made.com connects online and offline
Made.com has been around for a good few years and has made a name for itself by offering designer furniture online. However, I hadn’t realised that apart from their online platform, Made.com also have 2 showrooms (in London and in Yorkshire respectively). Keen to find out more about how Made.com combine a user’s online and offline experience,…
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Uncover (Product Review)
A while ago I reviewed the OpenTable app, learning how OpenTable helps people to manage their restaurant bookings. I then came across Uncover, an iOS app which lets users “Discover and book London’s most desirable restaurants. Tonight.” The phrase “most desirable restaurants” sparked my interest. It will be good to see how Uncover’s focus on London’s top…
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“The Emotional Life of Your Brain” (Book Review)
In 2012, Richard J. Davidson, Ph.D. with Sharon Begley, published The Emotional Life of Your Brain. Davidson is a professor of psychology and psychiatry at the University of Wisconsin-Madison. “The Emotional Life of Your Brain” explores how the unique patterns of our brain affect the ways in which we think, feel and live – and how…
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AO.com (Product Review)
Looking at eCommerce sites helps me to learn more about effective User Experience design and user journeys. I recently looked at AO.com, a UK website specialised in selling white goods. Fig. 1 – Screenshots of the homepage of AO.com Fig. 2 – Different ways to discover fridges on AO.com Way 1 – Via top level…
As I learn ... 