Category: User Experience
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Uncover (Product Review)
A while ago I reviewed the OpenTable app, learning how OpenTable helps people to manage their restaurant bookings. I then came across Uncover, an iOS app which lets users “Discover and book London’s most desirable restaurants. Tonight.” The phrase “most desirable restaurants” sparked my interest. It will be good to see how Uncover’s focus on London’s top…
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“The Emotional Life of Your Brain” (Book Review)
In 2012, Richard J. Davidson, Ph.D. with Sharon Begley, published The Emotional Life of Your Brain. Davidson is a professor of psychology and psychiatry at the University of Wisconsin-Madison. “The Emotional Life of Your Brain” explores how the unique patterns of our brain affect the ways in which we think, feel and live – and how…
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AO.com (Product Review)
Looking at eCommerce sites helps me to learn more about effective User Experience design and user journeys. I recently looked at AO.com, a UK website specialised in selling white goods. Fig. 1 – Screenshots of the homepage of AO.com Fig. 2 – Different ways to discover fridges on AO.com Way 1 – Via top level…
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What is Guerrilla Testing?
I don’t know how many of you are familiar with “guerrilla testing”, but I’ve been doing it for a few years now and it’s a great way to get some quick user feedback on your product or idea. To me, guerrilla testing means going into a coffeeshop or another public place to ask people there about…
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Learning more about running A/B tests
I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…
As I learn ... 