Category: Measuring
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Using data to inform product decisions
A few months ago, I delivered a talk to an audience of product managers about the importance of having a data informed approach (see Fig. 1 below). As a product person, using data optimally to help make product decisions is critical. It’s something that I try to work on every day. I’m constantly learning about things…
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“Inspired: How To Create Products Customers Love” (Book Review)
Marty Cagan is a legend. Period. He’s a legend in the world of product management anyway. I’ve been to a number of events over the past few years where Marty either was a keynote speaker or acted as a ‘judge’, reviewing the product pitches of fellow product people who nervously presented to this ‘product guru’. What…
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What to expect from Amazon’s anticipatory shipping patent?
Earlier this year Amazon patented its “anticipatory shipping” solution, which basically comes down to Amazon shipping products even before customers have ordered them. Amazon will use an algorithm to pre-determine things that people want to buy, based on a mix of data including previous purchases, questionnaires, wish lists, browsing data, demographic data, etc. Even though…
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“The Lean Entrepreneur” (Book Review)
At first, when I picked up “The Lean Entrepreneur” I was slightly skeptical. I wondered how much new stuff I was going to learn from yet another book on “lean” practices. However, this book by Patrick Vlaskovits and Brant Cooper does provide a lot of interesting case studies and practical tools to implement. “The Lean Entrepreneur” can provide…
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How to do effective user interviews?
A few years ago I did a really useful online class on user interviews, which was instructed by Julie Blitzer. Julie is an experienced UX designer/strategist who shared some great learnings and tips on how to best do qualitative user interviews. This is the main thing that I learned from Julie’s session: Yes, you guessed it…
As I learn ... 