Tag: UX

• “Sprint” [Day 1] (Book Review)

  

  In my previous post I started looking at doing 5-day sprints to discover and test solutions for a problem that you’re trying to solve. This follows my reading of “Sprint” by Jake Knapp, John Zeratsky and Braden Kowitz. Once you’ve set the stage for a sprint, it’s time to kick things off: the first day of…

  marcabraham

  September 1, 2016

  Agile, Design, Digital Strategy, Lean, Measuring, Product Management, Startups, User Experience

  Agile, design, lean, product management, UX

• “Sprint” [Setting the stage] (Book Review)

  

  I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big…

  marcabraham

  August 29, 2016

  Design, Digital Strategy, Google, Product Management, Startups, User Experience

  design, Google, product management, strategy, technology, UX

• My Product Management Toolkit (13): Continuous Discovery

  

  I know it’s a bit of a bugbear of mine; people coming up with assumptions and jumping straight into solutions to address their assumptions: “I know what my customers want”  “I know that I’m right” “I’ve got umpteen years of experience in this sector, I know what people want” “We’ve defined all customer requirements, we now…

  marcabraham

  August 20, 2016

  Agile, Product Management, User Experience

  Agile, design, lean, product management, UX

• Voice-enabled security and payments

  

  I know I’m slightly late to the game when it comes to voice recognition technology, but I was intrigued when I came across a mobile banking app by Dutch bank ING, which they launched about a year ago. This app uses a voice enabled security and payments system, which makes it possible for its clients…

  marcabraham

  August 7, 2016

  FinTech, Mobile, Technology

  FinTech, mobile, payment, technology, UX

• My Product Management Toolkit (10): Jobs-To-Be-Done

  

  How does one combat what I call ‘featuritis’? This innate need among most of us to come up with new features or projects all the time without taking a step back to figure out the customer problem worth solving. I recently came across a company where they’d created so many features and products that they’d lost track of what constituted…

  marcabraham

  June 2, 2016

  Digital Strategy, Product Management, Product Marketing

  product management, strategy, UX