Tag: strategy
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What to expect from iOS 8?
Last week, Apple spent a large part of its keynote at WWDC 2014 talking about iOS 8, its new operating system for its handheld devices. These are the main features that we can look forward to as part of iOS 8: Main learning point: Apple has introduced some interesting features as part of it’s new iOS…
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Why ‘single purpose’ apps are en vogue
As I’m currently investigating how to best simplify the ways in which user discover new content – as part of my day job as a product manager at Beamly – I have been thinking more about so-called ‘simple purpose apps’. The words ‘single purpose’ indicate that the apps focus on a singular user ‘job’ (I’ve written about ‘jobs’…
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“Inspired: How To Create Products Customers Love” (Book Review)
Marty Cagan is a legend. Period. He’s a legend in the world of product management anyway. I’ve been to a number of events over the past few years where Marty either was a keynote speaker or acted as a ‘judge’, reviewing the product pitches of fellow product people who nervously presented to this ‘product guru’. What…
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What to expect from Amazon’s anticipatory shipping patent?
Earlier this year Amazon patented its “anticipatory shipping” solution, which basically comes down to Amazon shipping products even before customers have ordered them. Amazon will use an algorithm to pre-determine things that people want to buy, based on a mix of data including previous purchases, questionnaires, wish lists, browsing data, demographic data, etc. Even though…
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Which principles do underpin game design?
Gamification is more than just creating some mechanisms around rewards and motivation. In his online lectures on gamification, Kevin Werbach – an Associate Professor of Legal Studies and Business Ethics at Wharton School – explained about some of the design rules which underpin gamification and game design: Main learning point: It’s so easy to underplay the value of games…
As I learn ... 