Tag: strategy

• “Sprint” [Day 5] (Book Review)

  

  The fifth and final day of the sprint is all about interviewing your (target) customers and learning from how they interact with your prototype. Interview “Five is the magic number”, is the point that Knapp, Zeratsky and Kowitz are making in Sprint with regard to the number of people to interview. The value of this…

  marcabraham

  September 11, 2016

  Agile, Design, Lean, Product Management, Startups, User Experience

  Agile, design, lean, productmanagement, strategy, UX

• “Sprint” [Setting the stage] (Book Review)

  

  I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big…

  marcabraham

  August 29, 2016

  Design, Digital Strategy, Google, Product Management, Startups, User Experience

  design, Google, product management, strategy, technology, UX

• My Product Management toolkit (12): My 90 Day Plan as a Product Person

  

  Soon I’ll be starting a new role as a Head of Product at a great FinTech business in London. I’m very excited about the role. There’s a lot of opportunity to make an impact and influence change. But where do I start? How do I prioritise change? These questions prompted me to start thinking about…

  marcabraham

  July 19, 2016

  Product Management

  lean, metrics, product management, strategy, technology

• “Mobilized” (Book Review)

  

  I recently read “Mobilized” by SC Moatti, “an insider’s guide to the business and future of connected technology.” SC Moatti is a mobile veteran from Silicon Valley, having developed successful mobile products and services at the likes of Nokia, Facebook and Trulia. Moatti makes the book’s intentions clear in the first chapter: with businesses increasingly shifting their strategic…

  marcabraham

  July 3, 2016

  Book Reviews, Digital Content, Mobile, Product Management, Technology

  Facebook, mobile, product management, strategy

• My Product Management Toolkit (11): Assessing the Market

  

  As a product person it’s extremely important to keep a finger on the market pulse at all times. It can be very easy to get locked into a tunnel vision where you’re so focused on developing your product that you loose sight of market needs or what your competition are doing. Let’s be clear: this…

  marcabraham

  June 17, 2016

  Product Management, Product Marketing

  product management, strategy