App review: THEO

Fig. 1 – Screenshot of THEO – Taken from: http://fintechnews.sg/3137/roboadvisor/robo-advisory-services-asia/

I recently came across THEO, a mobile, Japanese investment service offered by Money Design. THEO acts as a ‘robo-advisor’; enabling users to invest using their smartphone, and applying machine-based learning to offer users investment suggestions. The service allows users to start investment from 100,000 JPY. By answering nine questions (see Fig. 2 below), Money Design’s proprietary robo-advisor’s algorithm selects an optimum combination from about 6,000 Exchange-Traded Funds (‘ETFs’) in about two minutes and provides discretionary investment management to the user.

Fig. 2 – Screenshot of questions asked to THEO users to create their investment profile 

The user’s answers will trigger THEO’s underlying algorithms to deliver the most optimal money management plan for the user (see Fig. 3). At this point, we’ll need to consider the artificial intelligence aspect of THEO. This is where the accuracy of the proposed plan, as generated by THEO’s algorithms, comes into play (see Fig. 3 below). As one Japanese investor commented: “I am an aggressive investor with a long timescale so I was surprised to see how conservative the allocation ended up.”

 

Fig, 3 – Screenshot of sample diagnosis results based on answering THEO’s questions

Main learning point: The key point with apps like THEO is going to be the accuracy and personal fit of the investment plan its algorithms will suggest to investors. I wonder whether any manual ‘tweaking’ is involved in assessing investment profiles and subsequent recommendations.

Related links for further learning:

  1. http://jftoday.com/THEO,+the+robo-advisory+investment+app,+exceeds+5,000+users+for+100days/
  2. https://www.bloomberg.com/news/articles/2016-07-12/hedge-fund-founder-turns-robo-adviser-for-japan-s-cash-hoarders
  3. http://fintechnews.sg/3137/roboadvisor/robo-advisory-services-asia/
  4. http://www.retirejapan.info/blog/japan-robo-advisor-theo
  5. https://theo.blue/
  6. http://www.investopedia.com/terms/e/etf.asp
  7. http://fintechnews.sg/3137/roboadvisor/robo-advisory-services-asia/
  8. http://www.theasianbanker.com/updates-and-articles/robo-advisors-poised-to-take-off
  9. http://uk.reuters.com/article/us-china-wealth-roboadvisors-idUKKCN10S2GT
  10. http://finovate.com/drivewealth-brings-robo-advisory-china-new-partnership-creditease/
  11. https://medium.com/@Mosaic_VC/trust-in-a-robo-advisor-world-62397cbe75fe
  12. http://www.wired.co.uk/article/how-ai-is-transforming-the-future-of-fintech
  13. https://en.wikipedia.org/wiki/Artificial_intelligence

App review: Tide

How did Tide come to my attention? – I vaguely recall receiving an email from Tide a while ago about signing up for Tide, and a chance to learn about this new service before launch.

My quick summary of Tide (before using it)? – I expect a bank account exclusively geared towards to small to medium size businesses. A bit like Varo Money or Simple, but aimed at SMEs.

How does Tide explain itself in the first minute? – When I googled Tide, the top search result has “the Business Current Account that saves you time …” as its byline (see Fig. 1).

screen-shot-2017-03-06-at-08-02-34

Fig. 1 – Screenshot of top search result for Tide Banking

When I then go to Tide’s website, the homepage’s key messaging explains how Tide provide a small business current account (see Fig. 2). Speed and costs are the main things I take away from looking at Tide’s homepage at a first glance. I’m immediately intrigued to learn more about Tide’s “powerful tools that save you time and money.” This perception is reinforced by a “Sign up in 5 minutes” call to action button, just below the fold on Tide’s homepage.

screen-shot-2017-03-06-at-12-39-34

Fig. 2 – Screenshot of the homepage of https://www.tide.co/

Getting started, what’s the process like? – I click on the “Sign up in 5 minutes” button and a popup appears, telling me that Tide is available on Google and Android (see Fig. 3). I (wrongly) assumed that Tide’s services would also be available on my desktop, but I’m happy to go the App Store and download the Tide app.

screen-shot-2017-03-06-at-12-47-29

Fig. 3 – Screenshot of Tide’s popup message, directing me to Google Play and the App Store to start creating a Tide account

img_4568

Fig. 5 – Screenshot of the opening screen of the Tide iOS app

I click on the “Get started” button and land on a delightful screen that shows me upfront what I need to open a Tide account. I like how the app informs me upfront of the documents and information I need to open a Tide account (see Fig. 6). As a user, there’s nothing more infuriating than starting the account creation process and learning halfway through that I don’t have the right documents.

img_4569

Fig. 5 – Screenshot of the second screen of the Tide iOS app

img_4571

I use the camera to take a picture of my driving license. Doing this makes me realise again how my passport is still registered to my old address, and I wonder if and how that’s going to impact my application for a Tide account.
img_4572

Clearly, something isn’t right and I see a popup message which explains how Tide was unable to verify my details automatically. I now expect a phone call or an email from Tide about my identity verification. The good thing is that I can still continue with the account creation process, by simply clicking on the “Continue” button.

img_4574

The bit where Tide links to Companies House feels very seamless and it automatically picks up my company.

img_4575

 

img_4576

 

img_4577

This is the point where I hit a spanner in the works as the app doesn’t seem to accept the security photo that I’ve taken of myself. There’s a circular type button which enables me to take my picture again … and again … and again. Meanwhile, I’m unclear as to what I’m doing wrong and there’s no tooltip to explain what I need to ensure my picture meets Tide’s criteria. Clicking on the “next” button in the top right hand corner of the screen doesn’t help unfortunately, so I feel a bit stuck here.

After contacting Tide, the issue gets resolved and I continue the onboarding process. “Terms And Conditions” is the next step I’m presented with. The calls to action are clear and I like how I can easily read through Tide’s “Member Terms” and “Account Agreement” if I wish to.

 

After clicking both tick boxes, I receive a notification stating that my account has been opened, but that Tide needs to do some extra checks before creating a sort code and account number for me. I suspect this is due the fact that my driving license is still registered to my old address and doesn’t correspond with my company address.

The additional checks get carried out pretty swiftly and I can see a confirmation screen within the app, containing my account number, sort code and balance.

 

Did Tide deliver on my expectations? – Yes, apart from the issue with my security photo, onboarding with Tide felt intuitive for the most part. I believe that the app and the overall user experience would benefit from some simple tooltips (e.g. when submitting security details) to further simplify things.

 

 

Learning more about what’s coming under PSD2

The second instalment of Payment Services Directory, “PSD2”, will come into effect on 13th January ’17. By that date, EU member states are expected to have implemented the new payment rules as outlined in PSD2.

I recently listened to a radio programme where ex Barclays boss Antony Jenkins described PSD2 as “an opportunity for third parties to access a person’s bank data and to do something with that data.” He thus captured the core what PSD2 is all about: opening up banking data and using that data to create better, more integrated customer experiences.

Jenkins also talked about how in the new PSD2 world banks effectively provide the utility components that other services build on, acting as the frond end and being more customers experience focused. One can already see from the success of Fintech startups such as Monzo, Remitsy, Varo Money and Abra the distinction between financial service players that focus more on front-end customer experience and those concentrating on the underlying ‘plumbing’. Jenkins mentioned the concept “a browser for your financial life”. Viewed within the context of PSD2, the idea of a central browser for one’s financial life really resonated with me.

All of this made me have a first stab at understanding the essence and ramifications of PSD2. This is what I’ve learned sofar:

Develop new payment solutions – Account Information Service

Ultimately, PSD2 aims to stimulate new payment solutions, using digital tools and infrastructure to create a more seamless payment experience. As a result of PSD2, there will be two new types of service providers: “account information service” (‘AIS’) and “payment initiation service” (‘PIS’).

Under PSD2, an AIS is defined as an “an online service to provide consolidated information on one or more payment accounts held by the payment service user with either another payment service provider or with more than one payment service provider”. As customers, we can benefit from AIS through its ability to offer an aggregated view of a customer’s accounts. Having this consolidated view should make it easier for customers to analyse their transactions and spending patterns across a number of their payment service providers (‘PSPs’).

Develop new payment solutions – Payment Initiation Service

Whereas AIS covers the aggregation of account data, a payment initiation service (‘PIS’) enables the movement of money between accounts with different PSPs. Under PSD2, a PIS is “a service to initiate a payment order at the request of the payment service user with respect to a payment account held at another payment service provider.”

In essence, a PIS acts as an online service which accesses a customer’s payment account to initiate the transfer of funds on the customers’s behalf, provided the customer has consented and authentication has taken place (see Fig. 1 – 2 below). Payment initiation services thus provide an alternative to paying online using a credit card or debit card. PIS aren’t allowed to hold payer funds or store sensitive payment data but can initiate payment transactions on behalf of customers.

To me, the future payment initiation capability for “merchants” feels like the most exciting opportunity that PSD2 offers. It means that merchants such as ecommerce marketplaces can access the payment accounts on their customers’ behalf and initiate payments, without the need for credit or debit cards. PIS will be allowed to communicate securely with the customer’s bank and seek information required for payment initiation.The PIS will use APIs to link to the merchant’s website or app with the customer’s bank.

Fig. 1 – PIS workflow, merchant acting as a Payment Initiation Service Provider (‘PISP’)  – Taken from: https://www.temenos.com/globalassets/mi/wp/16/temenos_psd2_whitepaper_v2.pdf

Fig. 2 – PIS workflow, merchant goes through a PISP to collect money from a customer’s bank account – Taken from: https://www.temenos.com/globalassets/mi/wp/16/temenos_psd2_whitepaper_v2.pdf

Reinforced customer protection

As a direct consequence of the data sharing and integrations that PSD2 enables, customer protection will be increased. For example, all payment service providers will need to prove that they have put specific security measures in place to ensure safe and secure payments. PSD2 requires “Strong Customer Authentication” (‘SCA’), which is also known as two-factor authentication. Two-factor authentication is already a common feature of lots of digital products and services (see the Google example in Fig. 3 below). Typical components of two-factor authentication are (1) knowledge (something you know, such as a password) and (2) possession (something you have, such as a card or mobile device) or ‘inherence’ (something you are, such as a fingerprint or voice recognition). Each element must be independent from the others so that if one is breached this does not compromise the integrity of another.

Fig. 3 – Google 2-factor authentication example – Taken from: https://paul.reviews/does-two-factor-authentication-actually-weaken-security/

Main learning point: My biggest, initial takeaway from learning about PSD2 is that digital payment services will become a lot more seamless and easy. APIs will act as key ‘enablers’ of new opportunities to integrate customer’s financial activities and online behaviours.

Related links for further learning:

  1. https://www.linkedin.com/pulse/banking-apis-what-you-think-jason-bates
  2. http://www.eba.europa.eu/-/eba-paves-the-way-for-open-and-secure-electronic-payments-for-consumers-under-the-psd2
  3. http://www.iosco.org/library/pubdocs/pdf/IOSCOPD554.pdf
  4. https://www.finextra.com/blogposting/12668/psd2—what-changes
  5. http://www.pwc.com/it/en/industries/banking/psd2.html
  6. https://www.fca.org.uk/firms/revised-payment-services-directive-psd2/ais-pis
  7. https://www.temenos.com/globalassets/mi/wp/16/temenos_psd2_whitepaper_v2.pdf
  8. https://www.starlingbank.com/explaining-psd2-without-tlas-tough/
  9. https://www.fca.org.uk/firms/revised-payment-services-directive-psd2/consumer-protection
  10. http://www.bbc.co.uk/programmes/b08hpwbz
  11. https://www.gmc.net/blog/banks-beware-impact-psd2-and-xs2a-accelerating-digital-disruption

Cobalt uses Blockchain tech to process FX trades

It was around this time last year when I first started looking into blockchain technology and its capabilities. Even though blockchain technology was initially developed to accommodate Bitcoin transactions, my personal interest has been much more in its potential to act as “shared ledgers” for a wide variety of transactions or ‘contracts’ (see Fig. 1-2 below):

screen-shot-2017-02-25-at-15-15-41

Fig. 1 – High level outline of smart contracts via shared ledgers – Taken from: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/492972/gs-16-1-distributed-ledger-technology.pdf

shared-ledger

Fig. 2 – High level outline of distributed ledger technology – Taken from: http://www.thegeniusworks.com/2016/02/blockchain-from-geeky-bitcoin-technology-to-a-revolution-in-everyday-processes/

In the past year, I’ve seen a lot of initiatives and companies pop up in the shared ledger space. I’ve looked at the likes of Abra, Ripple and R3. London based Fintech startup Cobalt is another promising player in the shared ledger arena. Andy Coyne, Cobalt’s Co-Founder and CEO, explains the problems that Cobalt is looking to solve:

“The speed at which trades are executed between participants across every corner of the globe has altered on a scale that previously seemed unimaginable, while competitiveness has increased and costs related to market access and execution have shrunk.

In contrast with execution technology, associated post-trade infrastructure has failed to keep pace. Legacy systems and practises being used to support these processes have changed little since their inception; they are now so inefficient and unfit for purpose that they introduce risk and unnecessary cost, having a serious impact on trading institutions’ profitability. This comes at a time when there is a move away from revenue to a real focus on true profitability.

The root cause is a glaring mismatch, where back office processes that evolved to support profitable voice and proprietary trading of 25 years ago are failing to support high volume, low margin electronic trading.

This is exemplified by the huge degree of unnecessary replication. A single transaction executed in today’s trading environment creates multiple records for buyer, seller, broker, clearer and third parties, introducing inconsistencies throughout lifecycle events such as affirmation, netting, allocations and confirmation, through to trade finality and nostro reconciliation. This hugely increases the probability of creating discrepancies, caused by multiple system hand-offs, normalisation and reconciliations. High frequency trading firms are particularly vulnerable, incurring huge costs for high volumes of low value tickets.”

Fig. 3 – Andy Coyne, Co-Founder and CEO of Cobalt on his company’s mission – Taken from: http://www.cobaltdl.com/blockchain/

In short, Cobalt are trying to remove any inefficiencies and unnecessary (operational) costs or risks related to the processing of foreign exchange (‘FX’) trades. Using the blockchain and its shared ledger functionality, Cobalt aims to simplify the way in which foreign exchange transactions are being processed. Instead of creating multiple records for one and the same transaction, Colbalt creates a single view. It this thus looks to significantly reduce the number of system hand-offs and reconciliations for one transaction, typically inherent in current processing of FX trades by legacy systems.

Cobalt’s focus is predominantly on the “post-trade” phase, and the risks and costs currently associated with this phase (see Fig. 4 below):

screen-shot-2017-02-25-at-15-44-24

Fig. 4 – Potential benefits of Blockchain for capital markets – Taken from: http://www.oliverwyman.com/content/dam/oliver-wyman/global/en/2016/feb/BlockChain-In-Capital-Markets.pdf

Main learning point: By providing a single view of a transaction between multiple parties, Cobalt aims to significantly increase the transparency of FX trades and remove complex back-end systems and processes i.e. banking legacy systems.

 

Related links for further learning:

  1. http://www.reuters.com/article/us-banks-forex-blockchain-citigroup-idUSKBN14413A
  2. http://uk.businessinsider.com/citi-invests-in-foreign-exchange-blockchain-startup-cobalt-dl-2016-12
  3. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/492972/gs-16-1-distributed-ledger-technology.pdf
  4. http://www.chyp.com/sharing-ledgers/
  5. http://www.thegeniusworks.com/2016/02/blockchain-from-geeky-bitcoin-technology-to-a-revolution-in-everyday-processes/
  6. http://www.cobaltdl.com/blockchain/
  7. http://www.fxweek.com/fx-week/news/2475678/first-commercial-dl-solution-to-handle-14bn-daily-transactions
  8. http://financefeeds.com/this-is-not-a-noise-this-is-serious/
  9. http://cobaltdl.com/wp-content/uploads/2016/07/Blockchain.pdf
  10. http://www.oliverwyman.com/content/dam/oliver-wyman/global/en/2016/feb/BlockChain-In-Capital-Markets.pdf

 

App review: Plum

When I reviewed Cleo a few weeks ago, I also came across Plum. Plum describes itself as “your personal savings” assistant and lives in Facebook Messenger.

How did Plum come to my attention?  I came across Plum whilst reviewing Cleo, another virtual savings assistant. I then spoke to Victor Trokoudes, co-founder and CEO of Plum, who gave me a first introduction to Plum.

My quick summary of Plum (before using it) – I expect Plum to not only monitor my spending and saving habits, but to also do my saving for me and transfer savings directly to a savings account of my choosing.

How does Plum explain itself in the first minute? – From the headline to smaller print on the landing screen, it’s apparent that Plum is all about saving, helping me to save. Plum “monitors your daily spending and automagically sets money aside for you.”

img_4342

Getting started, what’s the process like?  After I’ve clicked on the “Sign up for free” button, I’m taken to Facebook Messenger where I see a landing page that explains about Plum; “I’m a robot. I was built to help you save money so you don’t have to worry about it.”

At this stage, I’m not entirely sure about how exactly Plum will help me to save money, but I decide to click on the “Get Started” button to find out.

img_4343

On the next screen, I’m presented with the choice between signing up and learning how Plum works. I decide to do the latter and click on “How it works”.

img_4344

And I’m pleased that I asked the Plum bot to explain how it all works, because I like the response that I get in return:

img_4345

I now feel more confident about how Plum works and how it can help me with saving money, so I decide to click on “Sign up”. After entering my email address, the Plum bot asks me for some more information to complete my setup. After clicking on the “Complete setup” button, I’m taken to separate page where I can enter my personal details.

img_4352-1

After I’ve entered my personal details, the next step is for me to link my bank account to Plum. I like how Plum is keeping me posted on progress by striking through the previous two steps of the onboarding process. There’s copy there to assure me that my bank login details will be treated securely by Plum; making it clear that Plum “will never, ever store it (my bank login, MA) on our system.”

img_4353

 

img_3292

 

Did Plum deliver on my expectations? – Once I’ve managed to sync my bank account info, and have completed my Plum set up, the app starts helping me to save money. For me, Plum’s biggest draw is that I can add money to my Plum savings. Plum tells me how much of my cash is still available for withdrawal, and prompts to me decide on how much money I’d like to set aside.
img_3294

 

img_3293

Similar to the standard account and transaction info that your traditional bank offers, Plum provides a neat overview of my monthly and total savings, and I can see my most recent transactions at a single glance. Ultimately, I feel I can only truly answer the question about Plum delivering on my expectations once why I’ve achieved a specific savings goal. In the meantime, I feel that Plum does offer a pretty smooth onboarding journey and a clear path to actually saving money. If you’re struggling to save or understanding how much you can save in the first place, definitely worth checking out Plum and start setting money aside!

Learning more about the Fintech ecosystem in China

In a few weeks’ time, I’ll be travelling to Hong Kong for the first time, looking to visit Shenzhen as well. I’m hoping it will be a great opportunity for me to learn more about the needs of Chinese customers and get a better feel for the Chinese Fintech scene. To start preparing for my trip, I used a recent report by EY/DBS Bank titled “The Rise of FinTech in China” to learn more about key characteristics of the Chinese Fintech space.

I’ve looked at the ‘current state’ of Fintech in China, both from a customer and a market perspective, and these are my main takeaways from the EY/DBS report:

  1. Fintech activity in seven vertical markets – EY/DBS’ report outlines the seven key verticals in which Chinese Fintech businesses are active (see Fig. 1 below). At a first glance, that the lion’s share of innovation by Chinese Fintech players thus far has been in the payments and e-wallets space. I’ve written previously about the absolute rise of alternative payment methods in China, mostly via mobile and predominantly driven by Alipay and WeChat.
  2. Chinese customers are embracing alternative payment and insurance methods – The EY/DBS report contains a useful diagram that outlines the percentage of customers per Asian country using specific Fintech services (see Fig. 2 below). Based on this diagram, it looks like both payments/remittances and insurance are already quite established in China, with opportunities for lending and personal wealth management to truly take off soon.
  3. Customer focus on online experience and functionality – A recent study by EY explored the appetite of Chinese consumers for non banks over traditional banks. It was interesting to read about the value placed on “better online experience and functionality”, as a key reason for using non banks over traditional players. One of my assumptions here is that Chinese consumer prefer banking services which are fully integrated into their daily lives, thinking about how WeChat seamlessly integrates payments into its messenger app.
  4. Alternative payment methods; disruption hasn’t finished yet – I had never given that much thought to low credit card penetration rates across China, but the stats in the EY/DBS report speak volumes in this regard (see Fig. 4 below). The report offers a pretty straightforward explanation for this phenomenon; a strong adoption of alternative payment methods and e-wallets. Unionpay Quick is a good example of a contactless payment method that is becoming more and more ubiquitous in China, particularly in so-called “first tier cities”.

Main learning point: Having read the EY/DBS report, I do feel that China is quite far ahead of the Western world in certain areas of Fintech, particularly in the payments and e-wallet space.  In the west, Fintech has been responsible for a lot of ‘unbundling’ of traditional banking services. In Asia – in China in particular – my feeling is that things are moving in the opposite direction: seamlessly integrating financial activities with people’s day to day activities. Alipay, WeChat and, in India, Paytm are leading the way in this regard.

 

Fig. 1 – Chinese FinTech activity in seven key vertical markets – Taken from: “The Rise of FinTech in Asia – Redefining Financial Services” by EY / DBS 

  1. Payments and e-wallets A mobile payments ecosystem facilitated by e-commerce and social media players, of which Alipay (of Ant Financial) and Tenpay (a Tencent company) dominate the market. Other notable players include UnionPay, ICBC e-wallet, JD Pay/Wallet (of JD.com) and 99bill (of Dalian Wanda Group).
  2. Supply chain and consumer finance E-commerce players lend to underbanked or unbanked individuals and small medium enterprises (SMEs) by leveraging users’ merchant data on the platform. Key participants include Ant Financial and MyBank (Alibaba), WeBank with WeChat (Tencent), JD Finance (JD.com) and Gome Electronic Appliance, which recently ventured into providing financial services for individual customers and suppliers.
  3. Peer-to-peer (P2P) lending platforms P2P platforms create a marketplace for peers to lend to individuals and SMEs underserved by the traditional lending sector. Market leaders are Lufax (Ping An Insurance), Yirendai (CreditEase), Rendai, Zhai Cai Bao (Alibaba) and Dianrong (the co-founder of Lending Club).
  4. Online funds Funds linked to payment platforms that offer ease of access and more competitive returns than the historically low deposit rates. Primary participants are Yu’e Bao of Ant Financial, Li Cai Tong (Tencent) and Baifa (Baidu).
  5. Online insurance E-insurance sold through e-commerce and online wealth management (WM) platforms. Notable brands are platforms by the People’s Insurance Company of China (PICC), Ping An, and Zhong An (in partnership with Ping An).
  6. Personal finance management Recently developed mobile-centric finance solutions providing access to mutual funds though stock trading apps. These platforms offer offline-to-online activity, with online brokers accounting for over 92% of new clients. Key players include Ant Financial (Alibaba), Li Cai Tong (Tencent), Baifa (Baidu), Wacai, Tongbanjie, Zhiwanglicai (CreditEase) and JD Finance (JD.com).
  7. Online brokerage Investment, social network and information portals for investors in China, providing thematic investing via websites and mobile apps, and offered by FinTech firms such as Snowball Finance, Xianrenzhang and Yiqiniu.

Fig. 2 – Percentage of banking/financial services customers using FinTech services – Taken from: DBS Bank, 2016

screen-shot-2017-01-31-at-12-02-32

Fig. 3 – Reasons for using a non-bank rather than traditional bank – Taken from: EY Global Consumer Banking Survey 2016

screen-shot-2017-02-01-at-15-38-46

Fig. 4 – Payment method used most regularly the past 3 months – Taken from: FT Confidential Research survey, May 2016

screen-shot-2017-02-01-at-15-46-26

                                                       Source: Survey of 1,000 urban consumers conducted by FT Confidential Research, a unit of the Financial Times18, May 2016

App review: Cleo

I wrote about virtual assistants a few weeks ago, which made me realise that I hadn’t yet explored Cleo in more detail. Cleo is a virtual assistant that I believe can help me save money. However, my knowledge of Cleo ends there, so let’s have a closer look at Cleo and its onboarding process:

  1. How did Cleo come to my attention? – I came across Cleo a few months ago as I was looking at so-called ‘robo advisers’ like Betterment and Nutmeg.
  2. My quick summary of Cleo (before using it)? – When you search for Cleo, Google will tell you that it’s an “Intelligent assistant that helps you save money”. I therefore expect a virtual assistant that will give me a better view of my expenses and gives me tips on how to spend less. I expect an app that’s highly personalised, aiming to making saving fun. I guess a bit similar to Qapital, an app that I reviewed a few months ago.
  3. How does Cleo explain itself in the first minute? – I like how how the homepage of https://meetcleo.com/ talks about Cleo being “The simplest way to manage your money” (see Fig. 1 below). The page also mentions “bank level security” although I must admit that I’m not entirely sure what that means in the context of Cleo.
  4. Getting started, what’s the process like (1)? – Cleo’s onboarding process feels very intuitive and easy, particularly the part where Cleo syncs with my bank account (see Fig. 3 below). The messaging about how Cleo will treat my current account data instills trust and is clear, even to the point where I get a text from Cleo to say that banks are a bit slow when it comes to synching (see Fig. 8 below). However, when I’m asked to set my monthly income, I’m not sure what purpose this will serve and how I’ll benefit from sharing this data with Cleo (see Fig. 4 below).
  5. Getting started, what’s the process like (2)? – The simplicity of the onboarding process is reinforced by the text messages that I’m getting from Cleo on my mobile whilst onboarding on my laptop (see Fig. 8 below).
  6. Did Cleo deliver on my expectations (1) – After completing my onboarding with Cleo, I get a pretty comprehensive overview of my bills and spending (see Fig. 7 below). Perhaps I hadn’t fully set my own expectations when signing up with Cleo, but I’m left with a faint feeling of disappointment, expecting to receive more insights around my spending patterns or be able to ask Cleo specific questions about my balance. For example, when I ask Cleo about how to best increase my balance, she refers me to the generic balance call to action which she’d shared with me 3 seconds prior in the same exchange on Facebook Messenger (see Fig. 10 below).
  7. Did Cleo deliver on my expectations (2) – Some of the machine learning parts that underpin Cleo feel like they’re working pretty well, and getting started with Cleo felt very seamless and self-explanatory. I’m, however, keen to see how Cleo will develop further over the coming months, in becoming truly ‘intelligent’ about my spending habits and ways for me to save money.

 

screen-shot-2017-01-06-at-07-57-04

Fig. 1 – Screenshot of the homepage of https://meetcleo.com/

 

screen-shot-2017-01-03-at-07-57-32

Fig. 2 – Screenshot of the first step of the Cleo sign-up flow

screen-shot-2017-01-03-at-07-58-58

Fig. 3 – Screenshot of the second step of the Cleo sign-up flow

screen-shot-2017-01-03-at-08-00-21

 

screen-shot-2017-01-03-at-08-01-25

screen-shot-2017-01-03-at-08-03-43

 

Fig. 4 – Syncing a bank account with Cleo

screen-shot-2017-01-03-at-08-13-26

Fig. 5 – Screenshot of setting a monthly income in Cleo

screen-shot-2017-01-03-at-08-14-15

 

screen-shot-2017-01-03-at-08-15-05

screen-shot-2017-01-03-at-08-16-36

Fig. 6 – Screenshots of the workflow around adding bills

screen-shot-2017-01-03-at-08-18-16

 

screen-shot-2017-01-03-at-08-18-49

 

screen-shot-2017-01-03-at-08-19-32

Fig. 7 – Screenshot of the ‘outputs’ of the info entered into Cleo

img_4283

Fig. 8 – Text updates from Cleo throughout the onboarding process

screen-shot-2017-01-07-at-15-46-39

Fig. 9 – Chat message from Barney, CEO and Co-Founder of Cleo

screen-shot-2017-01-07-at-15-51-00

 

screen-shot-2017-01-07-at-15-53-00

Fig. 10 – Chatting with Cleo through Facebook Messenger