Category: User Experience
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BeReal (Product Review)

My summary of BeReal before using it – A very popular social media app, probably targeting the same audience as TikTok. How does BeReal explain itself in the first minute? – “bereal. your friends for real” is what I see when I search for BeReal on the app store. These are the main features that…
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Forma Vision (Product Review)

My summary of Forma Vision before using it – Enabling meetings in the Metaverse. How does Forma Vision explain itself in the first minute? – The first thing I see on Forma Vision is a popup that mentions a name change “because Forma Vision better communicates how our service enhances remote collaboration by enabling our…
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Bottomless (Product Review)

My summary of Bottomless Coffee before using it? That’s simple; Bottomless Coffee will surely allow me to drink coffee to my heart’s content, no?! I expect a subscription type of product that competes with products like Nespresso and Illy. How does Bottomless Coffee explain itself in the first minute? When I go the Bottomless site…
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How Rent the Runway is being data driven

In a recent interview with Reid Hoffman, Co-Founder and CEO of Rent the Runway Jennifer Hyman described her business as a ‘discovery platform’. Rent the Runway enables people to rent fashion items, either as part of a subscription or as a one-off. Rent the Runway is a two-sided marketplace with users renting items from specific…
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Copy.ai (Product Review)

My summary of Copy.ai before using it? A design friend of mine recently referred to the likes of Copy.ai, Linear and Vev as “great examples of modern software”, referring to the simplicity and intuitiveness of these products. Intrigued, I decided to check out Copy.ai, expecting a service around copywriting. How does Copy.ai explain itself in…
