Category: User Experience
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“The Laws of Simplicity” (Book Review)
“Simplicity” almost feels like a magic word, particularly when you’re a product manager or a designer. Last year I wrote about the rise of single purpose apps and mentioned John Maeda’s “Laws of Simplicity”. John Maeda is a well known graphic designer, computer scientist, investor and academic. He’s also an author and I recently read his most popular…
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Amazon Seller App (Product Review)
How do the likes of eBay, Amazon Handcraft, Notonthehighstreet, Rakuten and Etsy go about supporting the small businesses who sell products through their platforms? What are some of the typical data and customer insights that these sellers benefit from and why? Amazon recently launched its Seller App aiming to “help grow and manage your selling business…
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Interviewing customers to explore problems and solutions
I recently learned more about the distinction between ‘problem interviews’ and ‘solution interviews’, when interacting with your customers. The problem interview is Ash Maurya’s term for the interview you conduct to validate whether or not there’s a real problem that our target audience has. In contrast, the goal of a solution interview is to find out what…
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Experience Mapping – Learning from Adaptive Path
I do User Story Mapping. I do Impact Mapping. And I’ve recently added another forming of ‘mapping’ to my arsenal: “Experience Mapping.” I learned about Experience Mapping through this very helpful guide by Adaptive Path. An Experience Map is useful tool for capturing and presenting key insights that occur across user experiences with a particular…
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JustGiving (Product Review)
The last few years have shown a great boom in projects and products originating from crowdfunds such as Kickstarter and Indiegogo. UK based JustGiving is well known for enabling people to raise funds at scale, making it easy for individuals to raise money for a charity of their choice. Over the last few years, JustGiving have now established their own…
As I learn ... 