Category: User Experience
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Managing products of the future – business as usual?
“Managing products of the future” came up when I was thinking of a suitable title for a piece about products that look and feel very different to most products that we see today. Products such as driverless cars and voice assistants popped into my head as examples of products that are likely to dominate our…
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Michael Margolis: “user research, quick and dirty” (2)
I wrote earlier about Michael Margolis’ Startup Lab workshop, in which he teaches attendees about “User research, quick and dirty”. Michael Margolis, UX Research Partner at Google Ventures covers user research topics such as user interview types and getting to the right learnings. He also offer a number of practical tips with respect to recruiting users and how to…
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Michael Margolis: “user research, quick and dirty” (1)
Why do I keep coming across businesses that struggle to engage with their (prospective) customers, to learn about their needs and behaviours? Too often for my liking, I hear comments like: “Marc, we’re a startup, we don’t have the time and budget to do customer research!” “I’m not allowed to talk to customers.” “In my…
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Rocket Mortgage’s Instant Mortgages (Product Review)
Can the whole process of getting a mortgage made a lot easier!? Whether you’re looking to buy a home or refinance your current one, the mortgage process can be a real pain in the neck: slow, stressful and opaque. Given the emergence of players such as Trussle, Habito – both UK-based online mortgage brokers – and my…
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StatusToday (Product Review)
Artificial Intelligence (‘AI’) has rapidly become yet another buzzword in the tech space and I’m therefore always on the lookout for AI based applications which add actual customer value. StatusToday could be that kind of app: My quick summary of StatusToday before using it – I think Status Today provides software to help manage teams of…
As I learn ... 