Category: Product Management

• Book review: “Microinteractions: Designing with Details”

  Interaction designer and author Dan Saffer recently published a book called “Microinteractions: Designing with Details”. As the title clearly suggests, this book is very much about those small interactions which make up a product or a feature. In fact, Saffer’s book is very much inspired by a quote from the famous American designer Charles Eames who believed…

  marcabraham

  July 10, 2013

  Book Reviews, Product Management, User Experience

  book, cross-platform, design, productmanagement, UX

• Developing my own product – Where to start measuring?

  So I had designed and developed a minimum viable product for my HipHopListings iOS app. I had worked very closely with Alex the developer, designed the mobile workflow and outlining the way I expected users to interact with HipHopListings on their iOS devices. I tested, tested and tested. It led to some critical bug fixes…

  marcabraham

  June 20, 2013

  Agile, Apple, Digital Content, Digital Strategy, Measuring, Mobile, Music, Product Management, Technology, User Experience

• Developing my own product – Creating a Minimum Viable Product

  Now that my efforts to develop the HipHopListings iOS app myself had not provided me with the desired results, I decided to seek help. I got as far as creating a basic app version of my existing HipHopListings (‘HHL’) blog and installing it onto my phone. However, it became pretty clear very quickly that Apple…

  marcabraham

  May 22, 2013

  Agile, Apple, Digital Content, Digital Strategy, Mobile, Product Management, Social Media, Startups, Technology, User Experience

• How supermarkets are becoming entertainment platforms

  Over the past year or so supermarket giants such as Sainsbury’s and Tesco have started venturing into entertainment content. A good example is supermarket giant Tesco which acquired We7 (digital music) and Blinkbox (video on demand) last year. Its UK competitor Sainsbury bought online entertainment platform Global Media Vault and Anobii (eBooks) around the same time. I wondered about…

  marcabraham

  May 20, 2013

  Amazon, Digital Content, Digital Strategy, eCommerce, Online Trends, Product Management, Technology

  Amazon, cross-platform, eCommerce, Lovefilm, Netflix, streaming, TV

• “Lean Analytics” (Book Review)

  

  Data is key. Analytics are key. But what does one need to measure? And why?  Experienced entrepreneurs Alistair Croll and Benjamin Yoskovitz wrote “Lean Analytics”, which came out last month. “Lean Analytics” is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth. In…

  marcabraham

  May 3, 2013

  Agile, Book Reviews, Measuring, Product Management, Startups

  Agile, book, lean, metrics, monitoring, product management, startup, strategy