Category: Online Trends
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How Rent the Runway is being data driven
In a recent interview with Reid Hoffman, Co-Founder and CEO of Rent the Runway Jennifer Hyman described her business as a ‘discovery platform’. Rent the Runway enables people to rent fashion items, either as part of a subscription or as a one-off. Rent the Runway is a two-sided marketplace with users renting items from specific…
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What does generative AI have in store for us?
Whilst generative AI isn’t a new concept. Unlike traditional AI technologies, generative AI doesn’t predict or classify based on input; it generates content and images based on text input. This form of AI first became popular in 2014, through the introduction of Generative Adversarial Networks (GANs). In this post, I’ll focus mostly on image generation…
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What do ‘no code’ platforms have in common?
So-called ‘no code’ platforms are on the rise, making it easier for people to build their own website or ecommerce store. But what exactly does it mean if a product is no code? What is the difference between ‘no’ and ‘low’ code? No code platforms are aimed at people without a technical background who want…
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What are the mechanics of Product-Led Growth?
The last time I heard someone talk about product-led growth, the crux was that product managers were making all the decisions in relation to a product. Whilst that is surely worth talking about, it doesn’t accurately explain product-led (‘PLG’) growth. PLG offers an alternative way of going to market with a product. It’s about designing…
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Shop Pay (Product Review)
My summary of Shop Pay before using it? Shopify’s new proprietary payment method. How does Shop Pay explain itself in the first minute? If I go to the Shop Pay website the first thing that I notice is that the site doesn’t mention Shop Pay. Instead, it talks about “Shop”: “Set up Shop and turn…
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