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Apple Digital Strategy eCommerce Mobile Technology

What to do with Apple’s “iBeacon”?

The ‘iBeacon’ is Apple’s recent product which uses location-sensing technology to help extend location services within the iOS operating system. For example, with the help of an iBeacon an iOS device or other hardware can alert its (location based) apps when a user leaves or enters a certain location. Also, when a user is getting closer […]

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Amazon Digital Content Digital Strategy eCommerce Online Trends Product Management Technology

How supermarkets are becoming entertainment platforms

Over the past year or so supermarket giants such as Sainsbury’s and Tesco have started venturing into entertainment content. A good example is supermarket giant Tesco which acquired We7 (digital music) and Blinkbox (video on demand) last year. Its UK competitor Sainsbury bought online entertainment platform Global Media Vault and Anobii (eBooks) around the same time. I wondered about […]

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Amazon Digital Content Digital Publishing Digital Strategy eCommerce

Barnes & Noble doesn’t only do books and tablets, it also does recommendations

I’m always intrigued to find out how digital businesses tackle the issue of user engagement through tailored recommendations. Content providers like Netflix and Amazon notoriously spend a lot of money and effort into their recommendation engines and it was interesting to find about how Barnes & Noble (‘B&N’) are now handling recommendations through their latest “NOOK” device. […]

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Amazon Digital Content eCommerce Technology

Amazon is really getting into interactive TV

Back in January, Amazon acquired Lovefilm to strengthen its position in the online video market. It has now bought Pushbutton a London-based digital agency specialised in interactive television content and services for new platforms such as Internet Protocol Television (IPTV), internet-enabled TV sets and tablets. Pushbutton counts the linkes of Sky, BBC, Virgin and Microsoft among its clients […]

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Amazon eCommerce User Experience

UX features for online retailers to consider

I just read a really insightful piece by Paul Bryan on 10 Absentee UX Features on Top e-Commerce Sites. His agency, Usography, has conducted a Retailer UX audit, looking at the 100 top retail websites. The audit highlighted some key user experience (UX) features for brands to consider. From the 10 features that Bryan listed in […]