Category: Digital Strategy
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My Product Management Toolkit (28): Testing Price Sensitivity
Normally when I talk to other product managers about product pricing, I get slightly frightened looks in return. “Does that mean I need to set the price!?” or “am I now responsible for the commercial side of things too!?” are just some of the questions I’ve had thrown at me in the past. “No” is…
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StatusToday (Product Review)
Artificial Intelligence (‘AI’) has rapidly become yet another buzzword in the tech space and I’m therefore always on the lookout for AI based applications which add actual customer value. StatusToday could be that kind of app: My quick summary of StatusToday before using it – I think Status Today provides software to help manage teams of…
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Warby Parker (Product Review)
I recently listened to a podcast which was all about Warby Parker and its makings. After listening to the podcast, I was keen to have a closer look at Warby Parker’s website: My quick summary of Warby Parker before using it – Warby Parker is disrupting the way in which consumers discover and buy glasses.…
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My Product Management Toolkit (27): Checklists
If you’d know me personally, you’d know that I love a good list. Making lists helps me to outline my thoughts, see connections and help prioritise. Three years ago, I wrote about “The Checklist Manifesto” by Atuwal Gawande, which is a great book about the importance of checklists and the ingredients of good checklist (see Fig. 1…
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My Product Management Toolkit (25): Understanding the “Unit Economics” of Your Product
As a product manager it’s important to understand the unit economics of your product, irrespective of whether you’re managing a physical or a digital product. Unit economics are the direct revenues and costs related to a specific business model expressed on a per unit basis. These revenues and costs are the levers that impact the…
As I learn ... 