Tag: UX
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Michael Margolis: “user research, quick and dirty” (1)
Why do I keep coming across businesses that struggle to engage with their (prospective) customers, to learn about their needs and behaviours? Too often for my liking, I hear comments like: “Marc, we’re a startup, we don’t have the time and budget to do customer research!” “I’m not allowed to talk to customers.” “In my…
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Rocket Mortgage’s Instant Mortgages (Product Review)
Can the whole process of getting a mortgage made a lot easier!? Whether you’re looking to buy a home or refinance your current one, the mortgage process can be a real pain in the neck: slow, stressful and opaque. Given the emergence of players such as Trussle, Habito – both UK-based online mortgage brokers – and my…
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Why Square and Klarna are looking to become banks?
Just a short post this time, as I just wanted to share my excitement about the likes of Square and Klarna becoming banks (eventually). As an outsider looking in, I can see the rationale for companies like Square and Klarna, payments platforms, for becoming full blowing banking entities: Main learning point: Whilst there are concerns about small…
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StatusToday (Product Review)
Artificial Intelligence (‘AI’) has rapidly become yet another buzzword in the tech space and I’m therefore always on the lookout for AI based applications which add actual customer value. StatusToday could be that kind of app: My quick summary of StatusToday before using it – I think Status Today provides software to help manage teams of…
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Warby Parker (Product Review)
I recently listened to a podcast which was all about Warby Parker and its makings. After listening to the podcast, I was keen to have a closer look at Warby Parker’s website: My quick summary of Warby Parker before using it – Warby Parker is disrupting the way in which consumers discover and buy glasses.…
As I learn ... 