Tag: product management
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Using data to inform product decisions
A few months ago, I delivered a talk to an audience of product managers about the importance of having a data informed approach (see Fig. 1 below). As a product person, using data optimally to help make product decisions is critical. It’s something that I try to work on every day. I’m constantly learning about things…
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Gamification and the MDA framework
A few months ago I wrote about some of the principles that underpin game design and I now would like to have a closer look at the specific elements that help to form games and game mechanics. In his online lectures on gamification, Kevin Werbach – an Associate Professor of Legal Studies and Business Ethics at Wharton School –…
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Zoopla (Product Review)
I always like discovering new apps, playing with them and seeing what works for me and what doesn’t. I recently looked at some apps in the property finder’ space. Julie Zhuo has recently written up a good way to do a “product critique” which template I’ll apply to my app reviews. I recently used the iOS app from Zoopla, a…
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“Hooked: how to build habit-forming products” (Book Review)
What makes a product or service really stick in your mind? Do you have an app on your phone that you always turn to whenever you’re bored? If you’ve got a problem to solve, is there a specific product or service you tend to use to look for a solution? American journalist and lecturer Nir…
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“Inspired: How To Create Products Customers Love” (Book Review)
Marty Cagan is a legend. Period. He’s a legend in the world of product management anyway. I’ve been to a number of events over the past few years where Marty either was a keynote speaker or acted as a ‘judge’, reviewing the product pitches of fellow product people who nervously presented to this ‘product guru’. What…
As I learn ... 