Tag: product management

• “Sprint” [Setting the stage] (Book Review)

  

  I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big…

  marcabraham

  August 29, 2016

  Design, Digital Strategy, Google, Product Management, Startups, User Experience

  design, Google, product management, strategy, technology, UX

• My Product Management Toolkit (13): Continuous Discovery

  

  I know it’s a bit of a bugbear of mine; people coming up with assumptions and jumping straight into solutions to address their assumptions: “I know what my customers want”  “I know that I’m right” “I’ve got umpteen years of experience in this sector, I know what people want” “We’ve defined all customer requirements, we now…

  marcabraham

  August 20, 2016

  Agile, Product Management, User Experience

  Agile, design, lean, product management, UX

• My Product Management toolkit (12): My 90 Day Plan as a Product Person

  

  Soon I’ll be starting a new role as a Head of Product at a great FinTech business in London. I’m very excited about the role. There’s a lot of opportunity to make an impact and influence change. But where do I start? How do I prioritise change? These questions prompted me to start thinking about…

  marcabraham

  July 19, 2016

  Product Management

  lean, metrics, product management, strategy, technology

• “Mobilized” (Book Review)

  

  I recently read “Mobilized” by SC Moatti, “an insider’s guide to the business and future of connected technology.” SC Moatti is a mobile veteran from Silicon Valley, having developed successful mobile products and services at the likes of Nokia, Facebook and Trulia. Moatti makes the book’s intentions clear in the first chapter: with businesses increasingly shifting their strategic…

  marcabraham

  July 3, 2016

  Book Reviews, Digital Content, Mobile, Product Management, Technology

  Facebook, mobile, product management, strategy

• My Product Management Toolkit (11): Assessing the Market

  

  As a product person it’s extremely important to keep a finger on the market pulse at all times. It can be very easy to get locked into a tunnel vision where you’re so focused on developing your product that you loose sight of market needs or what your competition are doing. Let’s be clear: this…

  marcabraham

  June 17, 2016

  Product Management, Product Marketing

  product management, strategy