Category: Product Management
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My Product Management Toolkit (5): Assumptions and Hypotheses

Problem statements was the last product management tool that I wrote about. Once you’ve defined and understood the problem(s) that you’re looking to solve, the next step is to validate ways to solve the problem. As a product manager, there’s a risk of jumping straight into solutions or features, without really evaluating the best way…
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YunoJuno (Product Review)

Having looked at a range of marketplaces, most recently in the events space, I widened my search and came across YunoJuno. YunoJuno is an online marketplace which describes itself as “an all-in-one platform to find, book and manage the best freelancers in town.” I’m keen to understand how YunoJuno is different from a standard job site. My quick summary before using the…
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My Product Management Toolkit (4) – Problem Statements

I guess one of the turning points in my development process as a product manager was learning about problem statements. In 2013 I did an online course about “Design Thinking” where I learned about problem statements. This then prompted me to learn about assumptions and hypotheses, which form another set of tools within my toolkit. In…
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My Product Management Toolkit (3) – Goal Setting

As part of my product management toolkit, I’ve thus far covered the creation of a product vision and the definition of a product strategy. The next thing to look at is goal setting: what are the business goals that a product strategy and or roadmap need to align with? I’ve learned the importance of goals to…
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My Product Management Toolkit (2) – Product Strategy

I often see product managers seemingly forgetting about product strategy. I typically refer to strategy as the ‘bit in the middle’ between a product vision and a product roadmap. You can hardly describe a product strategy as a ‘tool’ and one could arguably dedicate a whole series of blog posts to the topic of creating and managing a…
